MOBILE APP DEVELOPMENT IN 2021

Are you wanting to build an Android/IOS app for your business? Do you want to easily connect with your customers and enhance the user experience? Are you wondering if and why your business needs a mobile app? Or are you looking for a mobile app development company in India? If you answer “yes” to either of these questions, then this article is just for you.

But before we get in-depth, let’s first learn what is Mobile App Development?

WHAT IS MOBILE APP DEVELOPMENT?

Mobile application (app) development is the act of developing a mobile app, most commonly Android or iOS, for smartphone and digital assistants. These mobile apps are designed to be used on mobile devices. They come either pre-installed on phones or can be downloaded from the Android/iOS app store using a mobile web browser. Due to the intense competition in the market and constant changes across all platforms, you need to make sure that your mobile app supports a wide array of hardware specifications, configurations, and screen sizes. Mobile app development is done through several programming and markup languages like Java, Swift, C#, HTML5, Python, etc.

WHY DOES YOUR BUSINESS NEED A MOBILE APP?

Mobile app development is growing at a very fast pace these days. A large part of the population these days owns a smartphone. From healthcare to education, banking to hospitality, e-commerce to government, all the sectors are making use of mobile app development services to access information easily, meet their customers’ expectations in real-time, and for their customers to conduct transactions easily. To stay relevant, updated, and above the competition, businesses nowadays must use mobile applications to unlock their potential.

But selecting the best iOS /Android app development company in India is the most important part because developing a mobile app needs expertise. Not only do you have to select the platform(s) (iOS/Android) that you want to launch your app on, but after developing one you need to make sure that it gets distributed among the masses to gain awareness, which can only be possible through a company which has the best mobile application development services.

MOBILE APP DEVELOPMENT PLATFORMS

The two most popular platforms for mobile app development are Android by Google and iOS by Apple. Depending upon your target audience, you can decide which platform would be suitable for your business to launch your app on. For example, if you know a majority of your customers use Android phones, then you should build an app compatible with Android devices or you can also build a cross-platform app that works for both Android and iOS to target maximum customers. Your customers’ choice for owning an Apple or Android phone can be influenced by user preference, financial status, cultural and geographical factors.

?A vast majority of people use Android phones in comparison to iPhones, which is why most of the companies choose Android over iPhones to run their apps. Although, apps developed for the iOS platform have a lot fewer devices, which makes their optimization easier.

MOBILE APP DEVELOPMENT APPROACH

According to the top tier mobile app development company in India, the 4 common approaches of developing a mobile application are-

1. Native Mobile Apps – These are built to be used on a specific OS platform of your choice. They are built using programming languages offered by either Google or Apple.
2. Cross-Platform Native Mobile Apps – These can be written in different programming languages and can function on multiple OS platforms such as iOS and Android.
3. Hybrid Mobile Apps – These are built using the latest technologies like JavaScript, HTML, etc. They can be operated on different platforms and they run on browsers.
4. Progressive Web Apps – They’re called progressive because their UX is significantly optimized. They also run in a browser. They don’t require installations. They are similar to web apps which also run on mobile.

There are advantages and disadvantages to all the approaches. So, it’s best to choose an approach that matches your strategy to achieve the desired results and maximum user experience.

MOBILE APP DEVELOPMENT PROCESS

There are 6 important steps of the app development process to keep in mind while building a successful mobile web application for your business.

1. Know your requirement
2. Build an app development strategy
3. Analyze and plan your development
4. Build app design
5. Begin app development
6. Test the developed mobile app

ADVANTAGES OF BUILDING A MOBILE APP FOR BUSINESS

According to the best Android app development company in India, having a mobile app for your business will reap the following benefits.

1. Direct Customer Engagements – Using a mobile app for your business makes it easier for you to interact and engage with your customers. A world of information can be accessed through just a tap on the mobile screen. These apps also help in analyzing shopping behaviors, receiving customer feedback and complaints, initiating return or exchange, and even after-sales services like repair by a technician, etc.
2. Increased Brand Awareness – Developing a mobile app for business allows you to reach different demographics of audiences and increases the business reach and exposure with potential new customers, especially the ones who prefer using an app over a website.
3. Brand Advertising - Just like advertising about your brand on paid platforms, an app can do the same for you, except with no extra cost. You also gain control of however you want to present your brand to the customers on the digital platforms. You can easily convey to your customers any new products/services launched, offers, promotions, guidelines, chatbots, etc.
4. Get Customer Insights- Getting to know about your customers through feedback, customer behaviors, search patterns, etc could be time-consuming and tedious. But having an app for business combined further with machine learning can do wonders in giving you predictive detailed analytics, market analysis, customer analysis, and updates in trends.
5. Create a Loyalty Program – If you’re planning to introduce a company loyalty program, you can easily do so by building a mobile app. A digitalized loyalty scheme will be an effective way of creating a community of consumers through an app. Rewarding a customer after they make a purchase will motivate them to come back more likely.
6. Better User Experience– There are no ground rules of what customers may find attractive or appealing. An overall good experience depends upon how accessible and efficient your services are to the customers. A mobile app better understands the user requirements through machine learning and serves a seamless and more enriching user experience than a website.
7. Stay Ahead of the Competitors – One of the exciting benefits of using a mobile app for business is that it will give you an edge over the competition by offering unique services to customers and a truly mobile experience. The trend of mobile apps is increasing day by day and the businesses which haven’t made use of them yet would eventually become outdated in comparison.

EMERGING MOBILE APP DEVELOPMENT TRENDS

Let’s discuss some emerging mobile app development trends that are set to take over the way mobile apps work by making use of advanced technologies as we’ve never seen before.

1. Artificial Intelligence & Machine Learning – With the help of these advanced technologies, businesses can save a lot of time and money by optimizing routine tasks, make faster decisions, automate work, enhance user experience, detect fraud, etc. It is becoming widely popular among businesses nowadays and will continue to grow in the future.
2. Blockchain Technology – There has been a recent growth of this technology in recent years and it is expected to grow further in the upcoming years as well. It helps in verifying the identities of your customers and employees through digital IDs. This information is stored in the blockchain network which prevents fraud, money laundering, identity theft, etc.
3. Chatbots – Chatbots have become quite popular and useful in recent years. It has been observed in a prediction that in the future an average person will more likely have an interaction with a chatbot than a human. Business providers around the world are taking notes and have started adopting them in mobile apps for real-time interactions between service providers and customers.
4. Virtual Reality (VR) and Augmented Reality (AR) – Soon, virtual reality and augmented reality in mobile apps are going to change the way the digital world works. Instead of looking at people on the screen, you’ll be able to virtually “sit” at the table in front of people and attend a meeting using VR. AR is helping businesses by creating brand awareness, improving design speeds, and connecting with the customers by closing the gap between reality and imagination.
5. Mobile Payment Services – The trend of mobile wallet apps is increasingly in demand and it is set to grow more over the years. Mobile payment apps have integrated payment gateways that allow customers to shop and make payments just by the touch of their mobile screen. Some hugely popular mobile payments apps are Google Pay, Paytm, Apple Pay, PhonePe, etc.

In this rapidly growing online world, all the businesses are moving towards digitalization and if you’re still asking the question – “does my business need a mobile app?” and not “how can I have an app made for my business?” then you’re not doing it right.?

We’d advise you to get the best mobile application development services for your business for an effective online presence and an immaculate user experience.

Now, if you’re wanting to have an app made for your business or if you have any questions, feel free to head over to our website and connect with us today.

Also, tell us your valuable thoughts in the comments section below!