Mobile App Advertising scope and trend in 2016

Advertising has evolved in the past and has now come a long way. Where 2015 was a trend of adding advertisements to every app for monetization, 2016 is expected to be a lot different than that of 2015. TV and mobile ad scope has changed, at least in 2016.

Powered by cloud backup:

Storage issue is a major problem in today’s era. Users are done with buying storage devices every now and then. They cannot carry it with them everywhere they go It becomes bulky. For that, getting some space on the virtual cloud seems to be a better idea. Now, they can actually go wherever they want and can access their data whenever they want. They do not have to carry anything extra with them. Whether you have data on your phone or laptop, you can simply upload them to the cloud. Mobile app development companies have their focus on alluring users to save their data on the cloud. And to get space over the cloud, one has to pay some amount. This is how they monetize their apps. They somehow turn the user’s attention towards cloud technology.

Security:

Security is a major issue in today’s digital world. Several issues regarding account hacking have been reported in 2015. So, apps that have high security and that can pass security tests are the main attraction. Around 70% of applications over the web can easily fail basic security tests, if tested rigorously. Known loopholes by hackers can be a matter of security to users. Security will still remain a big challenge in mobile applications and even desktop apps. Various encryption techniques are now being injected into apps to keep users safe and secure over the web. The encryption techniques are being updated from time to time. Security is not just about passwords, but also important info like your pictures, videos, credit card details and so on. They are so personal that users don’t take the risk of trying new apps to secure them, but only go for trusted apps.

Improved Enterprise Apps:

Big enterprises, in the year 2016, will utilize mobile application development platforms for building and deploying mobile apps. Companies will make sure these apps remain active within organizations. They comprise of internal app ratings, allowing companies to get rid of apps that are not in use and save huge amount of costs. Enterprise app stores integrate with public stores for wider approach. Hence, it is a good news for developers since they will get opportunities to work on applications for the growing mobile enterprise market.

In-App Purchases:

In-app purchase is the new trend now. If you want no ads in the app post its trial, make a purchase within the app. If you want to unlock full functionality of an app or game, you have to make an in-app purchase. Users are willing to pay for apps but at the least possible price. Whether you have an iPhone or Android device, if you like how an app functions during its trial, you’d love to purchase the full version if it’s priced at really low cost. Mobile advertisements are no longer limited to banners or popups such as image, text, or video ads. In-app ads and purchases are the new trendy way of monetizing apps. Users believe that is an app has in-app purchase, the full functionality is up to 100% perfect. They tend to buy their favorite apps when they get a glimpse of how it might work after purchasing it. So app development companies provide limited functionality so that the app can be purchased if liked.

Previously, apps focused on number of downloads only and always ignored user engagement. Now, developers and marketers have shifted their focus towards providing enhanced user experience. They are now hungry for organic users instead of paid users. They want users to stay engaged in their apps since these organic users will turn out to be loyal users later on.

Apart from these, we even have mobile gaming. Integration of games with social networking sites can help in pooling more user engagement. And to unlock new levels, it gets worth to pay for such games.