Mobile Advertising: A Tool to Empower Small Businesses

It's Mom-and-Pop Business Owners Day on March 29. So here we are to highlight the backbone of the Canadian economy: small businesses. As per Statistics Canada, in 2022, enterprises with 1 to 99 employees represented 98% of all employer businesses in Canada, employing almost two-thirds of all employees in the country. These figures underscore the significant role small businesses play, not just in employment, but as a driving force in the economy. Amid challenges such as rising inflation and interest rates, mobile and in-app advertising emerges as a powerful tool for these businesses to navigate and thrive in the marketplace.

The digital shift towards mobile internet use presents an untapped potential for small businesses. As mobile devices become increasingly integral to daily life, mobile and in-app advertising offers a direct line to potential customers, an opportunity especially crucial as small businesses navigate the complex challenges of today's economic environment, including inflation and supply chain disruptions.

Mobile advertising, encompassing ads displayed on mobile devices within apps and on web pages, provides versatile formats for engaging potential customers. Its unique strength lies in leveraging geolocation and audience data for personalized ads, offering a targeted approach that is both cost-effective and efficient.

Benefits for Mom and Pop Businesses

• Cost-Effectiveness: With small businesses facing obstacles such as rising input costs and interest rates, promotional activations and resources don't come by cheap. Mobile advertising presents an affordable alternative with a high potential for ROI.
• Precision Targeting: For small businesses, their most frequent customers are people living around that business if it's a physical store. Utilizing geolocation targeting and retargeting tools can hugely benefit small businesses to stay top-of-the-mind with frequent customers and increase brand awareness to continuously acquire new customers.
• Increased Engagement: Instead of just engaging the customer when they visit, mobile advertising provides an opportunity to interact with their customer no matter where they are. Such interactive ads can play a crucial role in driving business growth.
• Measurability: The ability to measure ad performance in real-time allows businesses to adjust strategies quickly, an essential capability as over a third of small businesses expect decreasing profitability.

With small businesses anticipating challenges like rising inflation and costs, a well-planned mobile advertising campaign can offer a lifeline. By understanding their target audience and leveraging the power of geolocation and personalized ads, small businesses can create compelling campaigns that resonate with their audience, optimize their advertising efforts, and navigate through economic uncertainties with confidence.?

The data underscores the crucial role of small businesses in the Canadian economy and the unique set of challenges they face. In navigating these challenges, mobile and in-app advertising emerges as a powerful strategy for engaging directly with customers, optimizing marketing efforts, and driving growth. As we celebrate Mom and Pop Business Owners Day, embracing the potential of mobile technology becomes essential for empowering small businesses to compete and succeed in today's digital age.

APEX Mobile Media is at the forefront of supporting small businesses in harnessing the power of mobile and in-app advertising. By providing targeted, efficient, and measurable advertising solutions, we are here to help businesses navigate economic challenges and achieve their marketing goals.

Know more about how APEX Mobile Media helps brands by placing them at the right place at the right time on www.apexmobilemedia.com.