Mobidictum Interviews – Cree Lee / MondayOFF

In this interview, we talked to?Cree Lee, the?Chief Operating Officer?of MondayOFF, about the company’s history, culture, values, and vision. Cree Lee shared with us how MondayOFF came up with its name, how it focuses on game publishing and partnerships, how it generates creative and original ideas for hyper-casual games, how it markets and distributes its games to reach a global audience, how it measures and improves the performance and quality of its games, and what challenges and opportunities it faces in the game industry.

Let us introduce MondayOFF to our followers.

MondayOFF, a gaming company headquartered in South Korea, specializes in creating entertaining and user-friendly games. With over?200 million downloads, our mission is to design games that cater to everyone’s tastes. We assist other companies in enhancing their games and brainstorming new concepts. Our gaming portfolio includes hyper-casual and hybrid-casual titles such as?Merge Bullet?and?Life of Mellow, which have garnered immense popularity and maintain player engagement for extended periods.

Can you tell us about the areas MondayOFF focuses on?

At MondayOFF, our main focus is game publishing and forming partnerships with other studios while?collaborating closely?with our in-house studio. Our expertise lies in creating hyper-casual and hybrid-casual games that aim to bring creativity and entertainment to players worldwide. Our core values center around establishing strong relationships with game developers, transforming the industry, and continuously enhancing and diversifying our portfolio to sustain steady growth and reach our ambitious goals

What is the origin and meaning of the name MondayOFF???? How does it reflect the culture and values of your company?

Our company, MondayOFF,?takes pride in our name?as it represents our culture and values. Our name?symbolizes a break from the ordinary?and?an invitation to enjoy?exciting activities, much like the thrill of playing our games. While Mondays are often tied to the start of a new workweek, we aim to allow users to break away from their daily routines and have fun with our games. Our name perfectly encapsulates our mission to provide captivating experiences for our players, allowing them to escape from their daily lives and engage in our entertaining game titles.

How do you come up with creative and original ideas for hyper-casual games? What tools and methods do you use to prototype and test your games?

We have teams dedicated to creating unique and innovative content. Our experts closely monitor market trends, player preferences, and feedback to identify potential gaps in the market and develop novel ideas. Our game designers employ various prototyping tools and methods to quickly test and iterate on game concepts, allowing us to?identify promising ideas?during early development stages. Our focus is on creating games that are simple, easy to understand, and engaging to a broad audience. We strive to ensure that our hyper-casual game designs are addictive and resonate well with players.

How do you market and distribute your games to reach a global audience? What channels and strategies do you use to optimize your user acquisition and retention?

When MondayOFF was established in 2019 and started publishing hyper-casual games, the first goal was to develop a UA strategy. However, since?CPI?and?eCPM?vary significantly by country and audience, the efficiency of UA campaigns with automatic targeting was reduced considerably. Therefore, MondayOFF has developed its own?“Global CPI Map”?by analyzing over 500 campaigns. This map provides appropriate CPIs for?over 230 countries, which we use for campaign bidding to conduct efficient UA campaigns.

How do you measure and improve the performance and quality of your games? What metrics and indicators do you use to evaluate your games’ success?

At MondayOFF, we use flexible KPIs to measure our games’ success and performance based on each game’s strengths and weaknesses. Metrics such as retention rate, lifetime value (LTV), and average revenue per daily active user?(ARPDAU)?help us gauge how well our games perform and engage players. By analyzing these metrics, we can identify areas for improvement and make data-driven decisions to enhance the quality and performance of our games continually.

What challenges and opportunities do you face in the hyper-casual game industry? How do you cope with the competition and the changing trends?

The hyper-casual game industry is both highly competitive and rapidly evolving. Standing out among many game titles and retaining player interest can be challenging. However, this industry also presents many opportunities for growth and success,?with millions of potential players worldwide. To cope with the competition and changing trends, we focus on staying agile and adapting quickly to player preferences. We also actively explore emerging markets and trends to identify new game development and expansion opportunities.

What do you think about Mobidictum Conference, and what are your expectations for this year’s conference?

We are thrilled to be attending the Mobidictum Conference for the first time. This event is a?fantastic opportunity to connect?with industry professionals, share knowledge, and discuss the latest trends in mobile gaming. We anticipate that the conference will be beneficial for networking and?exploring potential collaborations?with other game developers and publishers. As always, we are eager to learn from others and contribute our expertise to the gaming community during this year’s conference.

Thank you for this lovely interview. ??