Mob, a new SocialMinds series and how to cut through the January sales noise

Your second edition of Chain Mail is here!

Thanks to the holidays, this month is a short one. But rest assured December’s Chain Mail is still packed with updates for you to browse through during the last working days of 2023.??

This month Mob joined the SocialMinds podcast, we got a look inside the brilliant mind of our US director of content for a brand new interview series, and loads more.?

Enjoy with a festive beverage of choice – and see you in 2024.?

For the commute ??

An excellent listen, this one – if we do say so ourselves. ?

The latest episode of the SocialMinds podcast sees Mob ’s head of content JAKE GAUNTLETT tell us how the food publisher stands out in one of the busiest social spaces.?

Prefer a long read? Check out our new Insights article: How Mob nails lo-fi, high quality content in a saturated feed.

A quick listen ??

We’re looking (or should we say listening) back on our favourite moments from this year’s SocialMinds interview lineup.?

From AI to creators, there are some real insightful nuggets in there for brands to take into the new year and beyond. ?

Best in the biz ??

KFC launched its Christmas Stuffing Stacker burger with an ad that effectively trolled us all. And we carried the sentiment over on social, with a festive TikTok and a Christmas rap video to boot, featuring artist Bliss. Check it out.

Food for thought ???

Our executive creator director Tom Bellamy was a popular guy this month. He chatted to Transform magazine about the power of a creator-led approach and how we brought the gameplay of BBC ’s The Traitors to life on TikTok .?

He was also featured with our associate creator director Jake Thompson in a piece for Creativepool this week. They gave their thoughts on how 2023 will be remembered by creatives. Have a read here.?

And last but not least, our chief marketing officer Hannah Baker weighed in on how we’re supporting and motivating our people during the hectic winter months for a piece in The Drum .

ICYMI ?? ?

We introduced a brand new series from SocialMinds this month: The Linkup.?

If you missed it, The Linkup sees our content marketer Melissa Harvey interview the people behind SocialChain’s most dynamic?work. Expect fresh takes on industry trends, tips and tricks for social, and what we get up to on an average day at the office. ??

The first interview with our effervescent director of content (social media) in the US, Mariya Spektor , is live now. Read it here. ?

Marketing Moment of the Month ??

“Two words that make marketers groan: January sales.??

"It’s an intensively competitive landscape, but you can cut through the noise. In the lead up to January, UGC is your friend. Marketers should also think about Dynamic Product Ads for a personalised shopping experience and adjusting bidding strategies to optimise for profit.”?

Kit Bienias , Performance Director for Growth, Brave Bison

Read more of Kit’s actionables here.??