The Mob Memo - Issue 2 (July 2024)

The Mob Memo - Issue 2 (July 2024)

The Story Mob The Story Mob

The Story Mob

Communications consultancy for gaming culture, digital entertainment and esports

发布日期: 2024年7月26日
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Welcome back to The Mob Memo! ?

This month, we’re sharing essential PR tips to help you stay ahead of the curve, sharing thought-provoking articles and resources, and celebrating some of our clients' remarkable achievements.?

With the Olympic Games kicking off tonight, we’re also drawing inspiration from this global event. We’ve crafted Olympic-themed reasons highlighting PR's invaluable role in elevating brand performance, launching new products, and expanding market reach. As athletes strive for excellence and victory, we’re here to help brands achieve gold-medal moments through strategic and impactful PR efforts.?

Let’s go for gold together! ??

?? PRO TIPS ??


???THE MOB WAY???

Meme Culture and Viral Moments

This year, we’ve seen BRAT summer, the feud between Kendrick Lamar and Drake, the #punchingdance, and so many others.??

Here are considerations for brands looking to lean in:?

  • Timing is everything - cash in early ?
  • Know your audience ??
  • Deep understanding of what makes it funny and potential watch-outs ??
  • Be open to new ideas and younger voices - trust and employ Gen Zers ????
  • Not every viral moment is for your brand; choose moments that align with your brand ??
  • Engage, engage, engage! ??

Why PR Matters (Olympic Games Themed)?

PR can play a crucial role in achieving strategic goals, much like athletes striving for excellence on the world stage.

  • ACHIEVING THE GOLD STANDARD (BRAND REPUTATION) ??

Olympic-Level Consistency: Just like an athlete trains for years to achieve gold, consistent PR efforts are crucial for building and maintaining a brand’s positive reputation. We help ensure your brand stands out on the podium and is viewed favorably by the public, media, and stakeholders. Our PR team is your coach, guiding you through every twist and turn to keep your brand's image in peak condition.

领英推荐

  • THE OPENING CEREMONY (NEW PRODUCT/SERVICE LAUNCH)? ???

Making an Entrance: Launching a new product or service is akin to the grandeur of the Opening Ceremony. We create buzz and generate media coverage that captures the excitement and anticipation, ensuring your brand's debut is as unforgettable as the Olympic Games grand entrance. Our PR strategies orchestrate a show-stopping performance, attracting attention and driving sales.

  • GLOBAL RELAY (EXPANDING MARKET REACH AND AUDIENCE ENGAGEMENT)??♂??

Passing the Baton: Expanding market reach and engaging new audiences is like a relay race, where every handoff counts. We build strong relationships with media, influencers, and the community, ensuring seamless transitions and enhanced brand loyalty. Our PR efforts work together to pass the baton effectively, fostering engagement and strengthening your brand's presence in new markets.

?? MUST KNOW HEADLINES (ICYMI) – Gaming Culture Industry Insights and Trends ???

  • IOC Confirms the Creation of the Olympic Esports Games: The International Olympic Committee has approved the creation of the Olympic Esports Games, marking a new era for the IOC and the integration of esports into the Olympics. The inaugural event will take place in Saudi Arabia, reflecting the IOC's commitment to engaging the digital generation and the global esports community.
  • EA Sports College Football 25 sold 2.2m $100 copies with early access: EA Sports College Football 25 sold 2.2 million copies of its $100 deluxe edition, granting early access three days before launch. Additionally, 600,000 players accessed the game early through EA Play. The game is a significant success, ranking high in active users on Xbox Series X|S and PS5 daily and prompting analysts to double their sales estimates.
  • AI Is Already Taking Jobs in the Video Game Industry: Generative AI is being used by major video game companies like Activision Blizzard, leading to significant layoffs, particularly among artists, designers, and developers. This trend is causing widespread anxiety and resentment in the industry, as workers fear job displacement and devaluation of their creative roles due to AI's ability to produce cost-effective but lower-quality content. The situation has pushed for better labor protections and transparency regarding AI's role in game development.
  • Two-Thirds of Gamers Say In-Game Ads Don't Negatively Affect Their Experience, Comscore Survey Reports: Comscore’s March survey reveals that two-thirds of gamers view in-game ads positively or neutrally, with 45% willing to watch ads for in-game rewards. Additionally, 34% believe product placements make games feel more realistic. The survey highlights significant growth in cloud and Netflix gaming, popular esports and livestreaming, especially among Gen Z and Millennials, and the continued importance of in-game transactions, with 82% of gamers making freemium purchases. Furthermore, a majority are inclined to engage with brands featured in games.
  • Drake Fans Drop "Family Matters" Video Game and Call Viral "Not Like Us" Game 'Trash': A video game based on Drake's Kendrick Lamar diss track "Family Matters" has been launched one week after a "Not Like Us" game went viral.
  • Pixel Partners: Beats by Dre and Minecraft Collab on a Limited-Edition Drop: Beats by Dre teamed up with Minecraft for a limited-edition release of Beats Solo 4 headphones, announced via an animated video featuring Imagine Dragons. The collaboration, part of Beats' ongoing effort to engage the gaming community, includes Minecraft-inspired designs and a unique in-game item for buyers.

?? CLIENTS IN THE NEWS???

  • G FUEL unveiled a new GHOST FACE-inspired collection featuring a spine-chilling new cherry and green apple flavor, “Stab Stimulant” - Action Figure Insider?
  • Jynxzi teamed up with G FUEL for a limited-edition Jynxzi Juice flavor inspired by the Twitch streamer himself. - Esports Illustrated?
  • New York Times delves into Saudi Arabia's $38 billion investment in the global video game industry, highlighted by its high-profile Esports World Cup.?
  • The first event of the Esports World Cup kicked off with record-breaking prize money up for grabs - Skynews?
  • CNN caught up with Romain Bigeard, the General Manager for League of Legends at G2 Esports, to discover how the Esports World Cup is set to be an industry game-changer.
  • Saudi Arabia Chases Esports Dream With EWC’s Bigger Prize Pot Than PGA - Bloomberg?
  • MARCA sat down with Head of VALORANT Esports, EMEA, Daniel Ringland, to discuss all things VCT EMEA Stage 2 Playoffs
  • Riot Games taps Paysafe as VALORANT EMEA esports main partner - Game Reactor?

??MUST KNOW INDUSTRY EVENTS ??

Looking to connect and engage with like-minded industry folks? Here are a few upcoming events we suggest keeping in mind:??

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More about The Story Mob ??? ???

We’re a strategic communications consultancy focused on gaming culture. With offices in London, New York, and Los Angeles, we blend passion and PR mastery by pairing genuine fans - whether straight-up gaming, esports or live events - with high-level communications specialists. This means we approach each project with the emotional understanding of the community and the skills of an elite comms agency. We believe that gaming culture is a part of everyday lives away from the screen. Our expertise is layered across multiple audiences united by this transcendency - from gaming and streaming to VR, IRL events and much more. Our partners and clients represent the richness of these communities, whether they are publishers, esports teams, media networks, or global conglomerates.

Let’s stay in touch: [email protected]?

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