MMS: Group vs Broadcast

MMS or multimedia messaging service?was initially introduced in 2002, as a way to send multimedia content like images, videos, etc. Over the years, MMS has adapted to new-age content forms and can today be used to send GIFs, links to maps, audio files, directions, and even location-based coupons.

Did you know? MMS messages are 10 times as likely to be shared on social media channels than SMS messages.?

Owing to MMS’s better open rate, response rate, engagement rate, and conversion rate compared to traditional communication channels like email, phone calls etc. it has cemented its position in the business world and is often used by companies for both Sales & Marketing, and Customer service needs.

Group MMS

Group MMS is a feature that allows multiple users to participate in a single multimedia message thread, IE each participant can view and contribute to an ongoing conversation, similar to a group chat.

Broadcast MMS

Broadcast MMS?is a one-to-many method of communication, where a message is sent to many recipients at once. This method is typically used for mass communication, such as sending notifications or alerts to a large number of people.

For a quick comparison between the four most famous forms of business communication and their key performance metrics head to our blog to learn more!