MMA IMPACT Mumbai Edition: What to Expect

Are you ready to dive deep into AI's transformative powers in marketing? The day after tomorrow, at IMPACT Mumbai 2024, join us to unravel Marketing in the Age of AI - take the giant leap from theoretical knowledge to actionable insights and tangible outcomes. Get comfortable with the grey and embrace ambiguity, uncertainty, and the unknown in marketing as we integrate AI at its core. This journey from learning to integration is not linear - it is a continuous progression through more than the "fifty shades of grey".?

So brace yourselves to transcend conventional marketing boundaries to INSPIRE new ideas, INNOVATE through cutting-edge technology, and INTEGRATE powerful AI-driven strategies into everyday marketing practices.?

Key agenda highlights:

• A strong kick off with our premier keynote session featuring Prasanth Kumar and Tushar Vyas in conversation with Shibani Gharat as they delve into the maturity stages of AI in marketing and discover how to accelerate AI journeys.
• A keynote session by Parul Bajaj , details to be unveiled soon.
• Join Jahid Ahmed , Ankit Desai , Harish Iyer , Pawan Gurnani and Devika Sharma to uncover the mammoth power of AI in creating groundbreaking narratives and how it can be leveraged for greater impact.?
• Discover how to unlock growth in the era of 'Retail Media 2.0' for building brand salience and delivering full?funnel?impact with Vijay Iyer
• Tune in to an enriching fireside chat with Rohit Bhasin and myself to uncover how AI can unlock significant business growth across verticals.
• Have a truly supersonic experience with Rajeev Raja taking the stage with his music, emotions and AI; and learn how sonic branding can power brands in the digital age.
• Witness Arnaud Frade and Vivek Malhotra engage in the big cross-media measurement debate in the cookieless era with insights and expert views on the way forward
• A session by Spotify , details to be revealed soon.
• Beyond the buzz, uncover real-world use cases and address key challenges faced at a ground-level in adopting AI in on-going marketing endeavours at scale alongside Mahesh Narayanan , Taranjeet Kaur , Farhana Haque , Abhijeet Kunder and Rajiv Dingra .
• Get a cross-industry view on responsibly embracing AI in marketing and decode the fundamental understanding on code of conduct, legal implications of content rights, etc with Geetanjali Bhattacharji , Deepak Singh, Pratik Mukherjee , Varun Shah and Pratik Gupta .
• Understand why marketers have a "seat at the table" in the growth of AI, emphasizing their transition from traditional marketing roles to central figures in AI strategy development with Girish J Kalra , M V S Murthy ( MVS ) , Madhu S Dutta , Ruchika Gupta and Amiya Swarup .
• Finally, decode the top questions and challenges marketers face with generative AI, driving discovery and enabling adoption at scale with Vipul Kedia , Kunal Aman and Dr. Milind Desai .

Each session is designed to not only discuss AI but to demonstrate practical, actionable ways to integrate these insights directly into your marketing strategy, ensuring you're equipped for the future today. While black and white answers?elude us, let's find confidence in the grey through community platforms like IMPACT which help unpack?answers with collective wisdom and foresight.

Don’t miss this opportunity to be part of a transformative day, filled with learning, innovation, and inspirational discussions. Your journey towards marketing excellence in the AI era begins at IMPACT Mumbai 2024.

Big shoutout to all our partners InMobi Advertising Amazon Ads 尼尔森 Spotify CNBC-TV18 BrandMusiq - Sonic Branding & Experiential Design Dabur India Limited LoveChild by Masaba ad:tech India 安永 Zoo Media ADGULLY Adtech Today Medianews4u.com Tantraa and Dreamcast

?? Secure your spot now: https://www.mmaglobal.com/impactindia2024#register

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