MMA IMPACT 2024: Charting the Future of Marketing with AI – A Two-City Journey of Innovation and Inspiration

As we conclude another inspiring annual chapter of MMA IMPACT, I am brimming with pride and gratitude. Our 13th edition of this flagship series across Mumbai and Delhi was not just a melting pot of innovation, collaboration, and the limitless potential of AI in marketing. Staying true to our promise, we set the stage for marketers to embrace AI and revolutionize marketing for Bharat???

A heartfelt thank you to everyone who made MMA IMPACT 2024 a resounding success. From our incredible speakers to our enthusiastic attendees, your energy and insights were the driving force behind the event's success. The vibrant discussions, groundbreaking sessions, and the sense of community we built together have truly set a new standard for what’s possible in our industry. This year’s theme, 'Marketing in the Age of AI - Inspire, Innovate, Integarate' resonated powerfully, showcasing the transformative potential of AI and its role in shaping the future of marketing.

Throughout this two-city journey, we explored the many dimensions of AI, and here are some standout moments that will continue to inspire us:

• AI Marketing Maturity Model: Prasanth Kumar and Tushar Vyas illuminated the strategic AI maturity implementations driving enhanced personalization and media optimization with Shibani Gharat skilfully moderating the trilogue.

Watch the full session here - https://youtu.be/yIrwS_OLPWw?si=jy3D54n9quRpA8Dz

• ?Marketing In The Age Of AI: Inspire, Innovate, Integrate: Raj Rishi Singh explored the transformative power of AI in marketing, highlighting ethical imperatives and innovative applications.

Watch the full session here - https://youtu.be/hmSdxa1DPwc?si=0CPRNNfL-Ax1AZg6

• It’s Higher Than the 7 Summits: Ajeet Bajaj shared his awe-inspiring journey of conquering the Seven Summits, drawing parallels between mountaineering and overcoming business challenges; leaving the audience stunned with a standing ovation.?

Watch the full session here - https://youtu.be/AqTSXFt1BRU?si=Cm3EWQTfpCvjeaOK

• Humanity in the Age of AI: Sukhleen Aneja and Papa CJ brought a refreshing and comic perspective on maintaining a human touch in the age of AI, reminding us of the importance of empathy and connection. Sukhleen signed-off by launching our new cutting-edge whitepaper, Driving Gen AI Discovery & Adoption: Top 10 Gen AI FAQs - Answered! More about the whitepaper in my upcoming post.?

Watch the full session here - https://youtu.be/RM0nVoWovmQ?si=aPQBI7BinD9eAg2J

• AI in Marketing: Harnessing the Next Technological Shift for Strategic Advantage: With his illustrious experience spanning 3 decades and 3 continents, Amit Jain provided a roadmap for effectively integrating AI into marketing strategies, addressing the key questions surrounding AI adoption.

Watch the full session here - https://youtu.be/eofynApv4xE?si=XXYHGwsTnMG4aueW

• AI is the New Electricity – Mould It to Your Needs: Rashi Goel inspired us with creative ideas on integrating AI into marketing strategies, driving innovation and practical application with genAI.?

Watch the full session here - https://youtu.be/rlZYBl6BkTU?si=Tw5D6NjSvfoZwdIh

• Navigating the New Frontier: AI's Profound Impact on Content Dynamics: Rahul Agarwalla emphasized the revolution in content creation and consumption brought about by AI, from text generation to video production; from an investor's lens.

Watch the full session here - https://youtu.be/2xnaEZmyVm0?si=EQgydFZnPoBQ_l3J

• Beyond the Buzz: Real-World AI Use Cases in Marketing: Mahesh Narayanan , Taranjeet Kaur , Farhana Haque , Abhijeet Kunder and Rajiv Dingra explored the diverse applications of AI across sectors like BFSI, CPG, and Retail, shedding light on the practical challenges of AI adoption.

Watch the full session here - https://youtu.be/SCAGIHnLVNY?si=7gbaTvtx8vwiOxlG

• A Cross-Industry View on Responsibly Embracing AI in Marketing: Geetanjali Bhattacharji , Deepak Singh , Varun Shah and Pratik Gupta delved into the ethical considerations and responsible use of AI in marketing, emphasizing the importance of a thoughtful approach to leveraging big tech.

Watch the full session here - https://youtu.be/PiGU6jccB-Q?si=8Qy2HsSbIDTy-UX5

• Why Marketers Have a “Seat at the Table” in the Growth of AI: Sunita Bangard, M V S Murthy ( MVS ), Girish J Kalra, Ruchika Gupta, Madhu S Dutta and Amiya Swarup discussed the evolving role of marketers to media companies as key drivers in AI development, ensuring AI solutions meet consumer needs.

Watch the full session here - https://youtu.be/XPhIue0aXK4?si=qo5554LT28JT6WzB

• Intelligent Effectiveness: Measuring the ROI of AI on Optimisation & Personalisation: Rohit Dadwal decoded how to leverage AI for transformative growth through media optimization and audience targeting.

Watch the full session here - https://youtu.be/vmkF9lG0PQc?si=xLjnybonD1OumY4y

• Winning With AI: Mastering the 4Ps of Marketing in the AI Era: Our esteemed contributors to the annual Modern Marketing Reckoner, Dhruv Dhawan, Pradyumn Pasari, Chandan Mukherji, Pratik Mukherjee, Parthasarathy M A came together in a panel moderated by Venkata Susmita Biswas following the launch. They decoded our report theme - the impact of AI on the four key pillars of marketing, emphasizing its role as a critical driver of innovation.

Watch the full session here - https://youtu.be/rl_HflKQpmQ?si=CddH5rTrh9_LaCi9

• Innovating in the Era of AI: Himani Agrawal shared how the rapid advancements in generative AI are driving unprecedented innovation and productivity, highlighting the impact on creativity and time management.

Watch the full session here - https://youtu.be/VYlM5YT96MM?si=pMgPJd6-a1oMRPwr

As we bid adieu to this year’s IMPACT series, I look forward to continuing the journey of AI-driven marketing excellence with all of you. Thank you for your unwavering support and for being a part of this transformative experience. Until next year, let’s keep the spirit of innovation alive and continue to push the boundaries of what’s possible. ??

Download resources launched at IMPACT Mumbai & Delhi -

Modern Marketing Reckoner 2024: Winning With AI - https://www.mmaglobal.com/documents/modern-marketing-reckoner-2024-winning-ai

Driving Gen AI Discovery & Adoption: Top 10 Gen AI FAQs - Answered! - https://www.mmaglobal.com/documents/DrivingGenAiDiscoveryAdoptionTop10GenAi-FaqsAnswered

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