MM Weekly #7

Omnicom buys IPG: what impact for the Belgian market?

Omnicom will acquire Interpublic in a stock-for-stock transaction. What impact on the Belgian market? Read it here in French and here in Dutch.

Euro Effie: Delhaize's Little Golden Lions

The teams of Aude Mayence , VP Marketing & Digital at Delhaize Belgium , won a Gold Euro Effie with the "little lions" campaign developed by TBWA\Belgium and 传立媒体 . This is a first for Belgium. Discover more here in French and here in Dutch.

Produpress is taken over by Azerion Belgium

Read more details on the acquisition with Vincent Delmotte , Managing Director of Azerion Belgium and Marc Hootelé , COO of Produpress , here in French and here in Dutch.

Total Video: the impact of changes in viewer behavior on the local ecosystem

Here it is, our newest MM Files.

How exactly Belgians consume Total Video? What are the challenges due to those new Total Video viewing habits for the sales houses, commercializing reach and thus financing our local media? How more accurate measurement could contribute to a more balanced advertising model that benefits all players in our market?

To answer this whole lot of questions, we prepared a three-course meal: to start with, Bernard Cools ( SPACE ) and Tim Annoni ( 群邑 ) dive into the figures.

For the main course, our national tv sales houses discuss omnichannel video consumption and the challenges it brings to commercialize this fragmented reach. We spoke to Alex Thore (CEO Var ), Massimo Papa (Deputy General Manager RMB Regie Media Belge ), Bart Demeulenaere (CCO Ads & Data ) and Wim Jansen (CCO DPG Media Belgi? ).

To finish in style, Koenraad Deridder ( CIM ) and Luc Eeckhout ( UBA Belgium ) look forward to the positive impact of the upcoming major changes in measurement and reporting. Read MM Files here in Dutch and here in French.

The Advertising Council ( Conseil de la Publicité) and the CIM asbl release their white paper

A white paper in which they reaffirm a “common front against international competition” and their desire to strengthen collaborations between members of the tripartite “in order to further counter international digital platforms”. The white paper is available here in Dutch and here in French.

"Unmasking the CMO’s superpowers" - José Fernandez (D'Ieteren), vol. 6

This is the sixth episode of our series in which we highlight the superpowers of several members of the Serviceplan Group CMO Council. This time we handed our microphone to José Fernandez Chief Customer Experience, Marketing & Digital Officer at D'Ieteren . Discover the podcast video here in Dutch or here in French.

"They Will Rock You", the podcast of Media Marketing and NGroup (Nostalgie, NRJ, Nostalgie+, NRJ+, Chérie) , feat. Francis Lippens ( AKQA Brussels )

Listen here!

bol and Temu at the top in first E-commerce Audience Barometer

From a collaboration between Media Marketing and IPG Mediabrands Belgium , discover the E-commerce Audience Barometer with Stephanie Radochitzki her in French and here in Dutch.

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