MM Weekly #14
MM Mood Indicator: a year 2025 full of contrasts
Presented in preview by Deniz Sariyildiz (she/her) ( 凯度 ) and Francis Lippens ( AKQA Brussels ) during the BAM Marketing Congress , our MM Mood Indicator study aimed to take the pulse of the sector. Thank you Bernard Scheray , Fran?ois-Xavier Le Ray and Peter Ampe for your input. Discover the insights of the study here in French and here in Dutch.
Ranking UMA 2024: GroupM at the top
The UMA has released its traditional rankings, indicating a further 4% growth in the overall turnover of its members, to 1.315 billion euros. 群邑 is strengthening its leadership with a market share of almost 32%. Discover more in French here and in Dutch here.
Publicis Groupe activates the Publicis ID solution in Belgium
Publicis Groupe Belgium announces that it now has direct access to Epsilon's cookieless Publicis ID identification solution. Discover more with Matthieu Vercruysse here in Dutch and here in French.
Data at the heart of Keytrade’s cashback
Two years after its implementation, Keytrade Bank 's loyalty strategy based on the cashback principle is bearing fruit, as explained by Aurélie Harrang and Robert Ientile , read more about it here in French and here in Dutch.
DPG Media secures new €120 million loan from EIB
DPG Media Belgi? has secured a new long-term loan of €120 million from the European Investment Bank (EIB) . The aim is to finance the development of its digital platforms and strengthen its expertise in artificial intelligence, text-to-speech and content distribution. Erik Roddenhof tells us more here in Dutch and here in French.
Axe: smell like Lionel Goldstein
Lionel Goldstein (Czar) has directed three new films for Axe and LOLA MullenLowe, the agency behind the creative concept. Discover them here in French and here in Dutch.
"So Win": Nike unveils its new slogan
Discover the campaign here in French and here in Dutch.
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