MM Weekly #11
ACC Belgium says out loud what agencies think in silence
The ACC invites its members to participate in the second edition of the Agency Pitch Review, in order to measure the impact of competitions on agencies and develop a more sustainable pitch process. The Agency Pitch Review 2025 is supported by "Shit, we’re shortlisted!", a campaign by AKQA Brussels . Read more in Dutch, read more in French.
3.5 million viewing sessions for Streamz in 2024
Streamz , the streaming platform of DPG Media Belgi? and Telenet , which will celebrate its fifth anniversary this year, has shared a series of data intended to illustrate its good health. Find out more with Bart De Groote here in Dutch and here in French.
Frédéric Martins takes charge of digital at RMB Regie Media Belge
Ads & Data signs with LiveRamp
Ads & Data announces that it is joining LiveRamp to offer secure access to its data and that of its partners. The objective is obviously to allow advertisers to use their own data to enrich the campaigns they buy from Ads & Data. Discover more with Jochem Vermeiren and KEVIN KIELBAEY . Read more about it in French or in Dutch. As a reminder, Ads & Data is also a partner of InfoSum .
Christophe Robyns (Agilytic) and Christophe Hendrick (Flying Fish): data at the heart of Marketing Mix Modeling
The Marketing Mix Modeling (MMM) technique is nothing new but seems to be gaining popularity. This is in any case the observation of Christophe Robyns and Christophe Hendrick , respectively Managing Partner of Agilytic and Lead Digital Strategist at Flying Fish - Digital Analytics . The two companies recently collaborated to carry out such an analysis for a major account. An opportunity to dive into the secrets of MMMs. Discover more in French, in Dutch.
PitchPoint looks at the role of AI in the marcom sector
PitchPoint launches a survey on the use of AI within Belgian agencies. Discover more with Chris Van Roey and Martine Ballegeer here in Dutch and here in French.
A generalized feeling of social grievance: Edelman's wake-up call
Richard Edelman took advantage of the Davos Forum to present the results of his agency's 25th Trust Barometer. In his presentation, the CEO outlined a world in which distrust of institutions has reached an all-time high. Discover the fact and figures here in French and here in Dutch.
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