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Rolling Stone Culture Council
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Welcome to The Beat’s latest drop—a playlist of perspectives from the influencers and innovators moving the needle. Here’s what’s on repeat from the voices moving culture forward:
For the uninitiated: The Beat is a free, biweekly newsletter designed for the influencers, tastemakers, and innovators in the worlds of music, entertainment, media, food & beverage, fashion, sports, gaming, and more. Each article featured below is penned by a member of Rolling Stone Culture Council, a community of influential leaders across an array of industries.
With the lineup set, let’s turn up the volume on this week’s insights.
Raising the Bar: The Evolution of Shot Culture
Dylan Fusco - CEO & Founder KAMOTI
In an era where customers crave quality, the founder of Kamoti Spirits highlights the brewing revolution in bar shot programs. As the landscape shifts towards premium ingredients, bars clinging to cheap mixers may find their approach detrimental in the long run.
Here's how embracing high-quality spirits and natural constituents can redefine the shot-drinking experience and elevate business success:
?? The Cost of Cheap Ingredients: Most bars use pre-made sour mixes and low-grade spirits, driving down costs but potentially alienating health-conscious patrons who prefer quality over price.
???Consumer Demand for Quality: Modern bar-goers prioritize ingredient transparency and are willing to invest in premium drinks, seeing a value in what they consume over mere alcohol content.
???Shifting to Better Ingredients: Successful bars turn to natural ingredients, craft spirits, and house-made mixers, supported by educated staff who advocate for quality, enhancing customer trust and satisfaction.
???Implementation and Marketing: Bars are advised to audit their existing offerings, embrace craft brands, train their staff on quality, and transparently market their commitment to superior products.
?? Proven Business Success: Bars like Kamoti have seen tangible sales and customer loyalty growth by aligning their offerings with consumer preferences for better ingredients, proving that quality can coexist with profitability.
The Art of Multitasking: How Diverse Talents Are Shaping Success in the Music Industry
Breaking the mold in the music industry, today's artists are proving that success is not just about mastering one craft but about juggling several. The artists leading the charge by blending their diverse talents with music are not only redefining success but are also ensuring their longevity in an ever-evolving industry.
Here’s all you need to know:
???Jose "Candelita" Iglesias, The Athlete Musician: Not just a homerun hitter, Candelita combines his athletic prowess with musical talent, capturing hearts with his hit single "OMG" which resonates with New York Mets fans and beyond.
???Scott Pryor, The Legal Maestro: From courtroom to stage, Scott Pryor uses his sharp legal mind and emotional depth to craft music that explores complex themes, showing how his dual careers enrich each other.
领英推荐
???Michelle Langone—Classical Meets Contemporary:?A classically trained soprano, Langone innovatively combines her traditional skills with modern electronic music, proving that true creativity knows no bounds.
???Crystal Starr, The DIY Star: Embodying a startup spirit, Crystal Starr manages her music career like a tech CEO, handling everything from songwriting to video production. She showcases that efficiency and a hands-on approach can lead to substantial success.
These artists exemplify how the interplay of various skills can coexist and thrive, encouraging a new generation in the music industry to embrace versatility as a skill and a necessary strategy for resilience and innovation.
Carving Your Space in the Saturated Spirits Market: 7 Revolutionary Steps
Patrick S. - CEO Holla
Standing out is no minor feat in the complex and overflowing aisles of the spirits market. The creators of the successful vodka brand HOLLA are breaking down their strategy to make a mark in the most competitive spirits category to date.
Here's your unconventional guide to slicing through the competition and pouring your unique brand into the glasses of eager consumers:
???Break the Mold: Ditch the traditional industry approaches and look for the overlooked gaps. Innovate where others conform.
???Pick Your Playground: Start in less crowded, more controlled markets where your brand can shine brighter against a bland backdrop.
??? Stand by Your Story: Embody your brand's ethos. Make your founding mission your banner, resonating deeply with customers.
???Cherish the Human Connection: Quality over quantity always wins. Invest in premium ingredients and sincere partnerships to build a brand with integrity.
???Embrace Bold Choices: The liquor world is shifting, and customers crave novelty. Don’t just step out of the box—leap out. Experiment with flavors and concepts.
Wrapping Up
If these articles sparked your interest, we have a network that you will love: Rolling Stone Culture Council.
This exclusive, vetted community brings together influential leaders and innovators in art, media, gaming, theater, social impact, fashion, film, hospitality, sports, and more.
Put yourself at the forefront of innovation with access to publishing opportunities on RollingStone.com, a personalized, SEO-friendly Executive Profile, and the chance to network with other respected leaders in the field.
Join Rolling Stone Culture Council today and become part of a group driving innovation in entertainment.