The mix of newsletters & marketing mailers

Newsletters should form part of your communication plan and convey important messages, engage and educate your key stakeholders and customers. Edge Communications will evaluate your audiences and messages to determine a fixed flow of communication to identified audiences.

The aim of an e-mail marketing campaign is sales. E-mail marketing campaigns are based upon user on-site behaviour and are aimed at guiding the recipient towards a sale. These e-mails focus on the product rather than the industry.

It is important for companies to do a range of newsletters and e-mail marketing campaigns.

The mix between the two strategies, educational based, and action-orientated give the e-mail recipient a balance of information. Using both types of e-mails allow you to design each strategy with the right style and message.

Reasons why the combined strategy of newsletters and marketing e-mails is successful:

• Targeted: The individuals on your database list signed up because they want your information.
• Trackable: If something isn’t working, you see it and can change it.
• Relationship building: Provide information, deliver know-how, develop like and trust.
• Marketing