Are mistakes in your form design stopping your customers from converting?
Launch's conversion team is back with the latest episode of CROs React: the good, the bad and the clunky. In this quick, 15 minute webinar they take a look at online forms from major brands such as Tesco, asking what kind of features might prevent customers from getting through to that crucial conversion point.
Alongside personal finance forms, the team looks into how brand experience is enriched by customer survey forms on beauty website theordinary.com, and what could be tested to make this even better for the user.
Taking a few minutes to watch could help you uncover why your forms may not be converting in the way you want them to, and give you ideas for experiments you could run to get better results.
As always we'd love to have ideas of sites and journeys we could look at in future episodes, and what you think about the forms we're testing! Watch below and let us know.
Senior Paid Media Manager (CRO Specialist) at Launch
4 个月Massively enjoyed recording this! Some good insight in there ??