Mistakes You Should Never Make: In Digital Medical Marketing.

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Following the impact of globalization in the Latin American region, digital marketing has become an increasingly novel decision-making tool to attract new patients.

You can review some figures to assess the impact on the healthcare sector of these global changes:

More than 3 million advertisers use Facebook Ads to reach their consumers in the healthcare sector.

Medical businesses with health-focused blogs generate 67% more leads.

93% of patients say social media influences their decision to choose a healthcare professional.

Their potential patients are looking for a professional they can connect with on a more personal level.

The digital strategy of connecting emotionally increases the likelihood of establishing a good doctor-patient connection, which will result in patient loyalty.

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#1. Underestimating the power of marketing campaigns

Not investing financial resources in marketing campaigns can lead your practice to higher costs in the long run.

Marketing campaigns could increase your brand visibility by as much as 50%, leading to new patient acquisition and increased revenue.

#2. Not Automating the Process

* If you want to expand your clinic, implementing technology solutions is inevitable.

* 70% of patients perceive a digitized medical clinic as more professional.

* With digital tools, the work of receptionists can be reduced by up to 50%, saving you up to 3 valuable hours a day from your medical team.

* 80% of people are lost if they are not answered in real-time. Thanks to a digital platform you can give a quick response to your patients.

* The option of appointment scheduling helps build a professional and accessible image.

* The analysis of medical marketing reports allows you to avoid professional fatigue and determine the best times to make promotions.

More than 54% of healthcare professionals in Latin America already use medical software in their clinics. The automation of workflows through the use of medical software optimizes work processes and increases sales.

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#3. Use only one communication channel

It is important to take advantage of all the benefits of digital marketing to reach more users of an intern.

Which communication channels should you use?

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C - Content Marketing

It consists of creating and distributing quality content that attracts and retains your target audience.

I share with you a tool that helps us to find the topics that people search for in Google, by country.

To deliver valuable content using AI, alsoasked.

For example, blogs, videos, infographics, and more. Content marketing focuses on educating patients rather than promoting your services.

O - SEO (Search Engine Optimization)

This is search engine optimization to improve your website's ranking in Google's organic search results.

Many clinics make the mistake of not having an SEO strategy which can make their website difficult for patients to find. To avoid this mistake, the clinic needs to work with SEO experts to develop a strategy that includes relevant keywords and quality content.

A - Ads on social networks

These are paid advertisements that are shown to users on social networks. Through audience targeting, these ads can reach users interested in the topic of health.

S - Social Networks

Social media marketing consists of creating content and strategies to engage your audience. Although the way people interact with each other must be tailored to the network, whether it is Facebook, Twitter, Instagram, or LinkedIn.

T - Marketing Tactics

This term refers to various digital marketing tools. For example, website design and development, content marketing, online advertising, social media management, email marketing, and search engine optimization, among others.

Marketing tactics are operational tools that help you implement your medical business marketing strategies and optimize processes through medical software. Tools such as online appointment management systems, and electronic medical records are part of the marketing tactics as well since they can improve process efficiency and patient experience. As a result, it is easier to retain new patients.

E - Email Marketing

This involves using emails to promote your services and maintain close, personalized communication with your patients or audience. Email marketing can include anything from newsletters to special promotions, always to achieve a higher conversion rate.

#4. Not collecting patient reviews and testimonials.

Your clinic's reputation in digital media plays an important role in the first impression and practitioner choice process.

Private clinics that do not collect patient testimonials and reviews are missing an important opportunity to improve their online visibility.

You can collect patient testimonials and reviews through surveys, emails, and online applications, and post them on the clinic's website and relevant social media.

Ask for feedback on your brand and quality of service to your patients to gain an outside perspective and continuously improve.

#5. Confusing the main function of social media: it's not just about selling.

But about building lasting relationships with your patients and the medical community.

Often, social media is seen as a sales tool for medical professionals, however, its primary function is to create valuable, educational content and build a solid, trustworthy online presence. Using digital channels correctly builds trust and credibility with current and potential patients. Try to encourage dialogue and interact with patients and the medical community, and share useful information. In this way, social media can become a powerful tool for building meaningful, long-lasting relationships that enhance a medical professional's reputation and online presence.

You can share educational content on health topics, disease prevention tips, statistical data, medical news and updates, and even success stories of patients who have been treated at the clinic. You can also promote interaction by conducting polls, contests, and events, and responding to followers' comments and questions in a timely and personalized manner.

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