The web design tutorials, tips, and tricks that come across on the net have one common flaw. They describe "what is good" but say little about "what is bad." And when a person is faced with the practical side of the issue, he needs a list of "rakes" that should not be stepped on. I prepared one, and it included a dozen and a half points. Of course, this is not all that annoys users, but by getting rid of these errors, you are guaranteed to reduce the number of bounces.
- Fonts. Font size, color and type should be user friendly. Zooming in to read text is not what a site visitor wants to do. Because 16 size is optimal. And forget about different gothic and other unreadable fonts.
- What can torment a person more than captcha? Take her away! Bots have long learned to bypass such artisanal protection, and it will scare away users.
- Another "oh my God, put that away!" - creepy color schemes. The color should be in contrast to the background. If you love a certain shade, it does not mean that the visitor adores it. There are incongruous combinations of font and background colors in web design. Read white text on yellow rectangle background? No, thanks.
- Reset on the form. No one wants to enter information 10 times in a row;
- From the same opera, the cancel button, located near the return. People often miss the button. Don't provoke the user. He would rather leave the site than repeat the procedure;
- "Cross", minimizing the window. Who came up with this nonsense? If the user wants to close something, you need to follow his instructions;
- Chat window appearing too early. Remember that the obsessive “how can I help you” people are tired of offline stores;
- Automatic slide scrolling. Studies have shown that it annoys users. If they want to see other photos, they will click on the arrow themselves;
- Slider, made on the principle of a carousel, it's not even yesterday. These are the days of your great-grandmother's youth. Be in trend;
- If your primary audience is mobile users, avoid dropdown menus. Errors in navigation are one of the important factors;
- If you use a logo, clicking on it should return you to the main page;
- Don't use "hamburger" on the menu on desktop. There is no need to save space;
- Sticky panel - a useful thing in general. But it can overlap navigation elements. Scroll all the way to the top to click on the button in the menu? It is better to simplify the task for users;
- Asterisks or dots in the password field. Turn on logic. Who sees them? User, family members, cat? From whom to hide them on a screen that only the person himself sees?
- Priorities in navigation in favor of keyboard control. Sometimes useful, but it is better to duplicate the possibility of using scrolling with the mouse wheel.
Agree, following these 15 rules is not so difficult. You will make life easier for users, increase their loyalty to the site. If the resource is convenient, and it has interesting and useful content, the visitor will certainly return.
