?? This mistake will DECREASE your new client conversions.??

Hey?Pod Pals!

This?newsletter was lovingly curated (without the use of any AI) in real time on Thursday?morning at 9:53 am CST. The kids have been fed and are off to school successfully so it's newsletter time!

???This week we are going to talk about a mistake that I see podcasters making that?might be lowering their client conversion rate.

If you are a service provider and you are trying to leverage your podcast to get new clients the dream scenario is to be able to talk about your service on your show and BOOM....your listeners become your clients.?

Many podcasters have a lot of success with this strategy, but I've got ONE additional step that will take your conversion rate to another level.?

Instead of pitching your service directly on the show, try promoting some sort of freebie where they get to interact with you directly like a coaching episode (like my Podcast Audits), a community episode (like my Pod Pals Zoom Parties), or a free workshop or free challenge (like my Effective Lead Magnets for Podcasters Workshop).?

With my Client Conversion Pathway framework I like to take listeners from the Free Passive Zone (podcast listener) into the Free Active Zone (interacting with me directly in some way) before I start making suggestions about how we should work together.?

?? This extra step has boosted my Discovery Call new client closing rate up above 80%.?

Now I do think it's important to talk about your services, who you help, and how you help them on your show.

I also think it's important to do a bit of an awareness campaign when you launch something new (like I'm doing right now with my Online Business Academy for Podcasters launch).?

I'm just suggesting that you rotate some CTA's into your podcast that will move your listeners into the Free Active Zone instead of just selling directly from the show 100% of the time.?

Check out episode 507 if you want to hear me do a full breakdown of my framework I'm calling The Client Conversion Pathway.

?? Episode 507: Crafting Your Podcast's Profit Pipeline: Turning Listeners into Loyal Customers.

Top Takeaways:

*The three crucial zones in the conversion pathway and how to navigate them.

*The power of "stepping stones" in deepening your relationship with your audience.

*How to use discovery calls as a bridge to your perfect-fit offer.

*The two danger zones that could be sabotaging your client conversion efforts.

?

???CLICK HERE to listen to the latest episodes of Podcasting Business School?

?

??Upcoming Events??

Here are a few upcoming events that I will be either hosting or speaking at:

Pod Pals Zoom Party:?September 10th.? Free online event. Join us for some group podcast coaching and discussion along with podcaster speed dating (interview swaps). This will be recorded and released as an episode of my show.

Podcast Growth Instagram Jam Sessions:? IG Live on September 18th @12:30pm EST w/ Coach?Pat Fenner

NEW FREE WORKSHOP: Effective Lead Magnet Strategies for Podcasters: September 24th at 12pm EST. Learn about the two types of lead magnets that all podcasters should be using, how and where to promote them, and the three BIG mistakes to avoid.

?

?? Client?testimonial of the week:?My client?Diana Lidstone has an awesome podcast called Work Less Profit More.

Check out what?she has to say about working with me:

"Coaching episodes work! I just signed a 5-figure private client who did an audit episode with me! Adam, thanks for teaching me your system!"

?

??My $5,000 new client acquisition GUARANTEE.

?? I think we've all purchased programs with high hopes of being successful and then it ends up falling flat for one reason or another.

That's why I wanted to add this $5,000 guarantee to my new program I'm launching on October 1st.?

I'm guaranteeing that you will acquire at least $5,000 in new clients within your first year in the program or I will keep coaching you for free until you do hit that mark.?

Honestly, I think this is going to be an easy mark to hit and my real goal for the members is to be able to show them how to create consistent $5k-$10k MONTHS.

Also....I work really well under pressure so this is going to take my coaching motivation to a whole new level!?

If you are a podcaster that could use some help with building out your online business and client acquisition platform check out the info below...we launch on October 1st!

Online Business Academy for Podcasters.

?

That is all for today! I've got to prep for a few consulting sessions and then I'm off to the gym!

Your Pod Pal,

Adam

Love your podcast like a hobby, and build it like a business!