Mission, Vision and Values: 3 Essential Ingredients of Your Brand Strategy

As a branding and marketing agency for brands on a mission, we know what it takes to make your brand stand out and resonate with your ideal audience. And it all starts with a good brand strategy.?

But what makes a brand strategy infallible??

The answer lies in its three essential ingredients: Mission, Vision, and Values.

Let's take a peek into each one of them and see how they help shape your brand, making it more memorable and impactful.

Mission

You may have seen the words ‘Our Mission’ on a lot of company websites. Ideally, your mission is your brand’s purpose for existing. It describes what your company stands for and wants to do.?

Often, brands treat their mission statement as one more box to tick without giving much thought to what it really means. But that doesn't fly in 2024. People are no longer satisfied with hollow statements and superficial commitments. They want to see you walk the talk. They want to invest in brands making an impact in the world. Today, it’s about embodying your mission in every facet of your company.?

You do that by:

• Using your mission to guide your (and your team’s) decisions.
• Making sure you’re always working towards the same goal.
• Ensuring your mission accurately reflects your vision, values, and goals and resonates with your ideal audience.??
• Making your mission clear and concise. Your audience should instantly understand what you stand for.

For example, our mission is to help impact-driven brands cut through the noise and elevate their mission with authentic, heart-centered and values-based visibility that attracts lifetime ideal clients. Pretty meta, right?!? We live and breathe our mission by making sure our team of heart-centered marketers still go above and beyond to build authentic, mission-driven brands that your audience falls in love with. That way we make a difference in the world by supporting you as you work to create positive changes in our world.

Vision

The mission statement focuses on today and what the organization does to achieve it. The vision statement focuses on tomorrow and what the organization wants to become. - ClearVoice

Just as your mission outlines the present…the ‘why’...of your brand, your vision outlines your long-term aspirations and goals. It provides a clear direction for your brand’s future and guides your branding decisions.? It gives your clients an idea of how you can help them and allows them to visualize how your offer can impact their future.

In telling your brand story, you must not only tell people where you are from, but also where you are going.

• What are our hopes and dreams?
• Where do we want to be in 10 years?
• What are we trying to change?
• Why is our offer important? How will it help our ideal client?

By answering these questions when you write down your vision, you will give people:

1. A better understanding of your brand and how it differs from the rest
2. Something stronger than ‘just an offer’ to connect to. It will give them a purpose, making your brand memorable and creating loyalty.

Values

According to a recent article in Forbes, marketing trends predict that “the modern consumer is not just interested in purchasing a product or service; they’re keen on understanding the brand’s values, particularly concerning environmental and social responsibility.”?

And I, for one, am here for it!

Your brand values (and how true you stay to them) impact your brand’s perception and standing in the minds of your clients, team, and the world. They guide your actions and behavior and lay a foundation for a brand’s character and identity.?

Like ours do!

While defining your brand values, keep your ideal humans’ goals, aspirations, and values in mind.?

• What do they stand for
• What do they want to achieve

You should also remember:

• What’s your brand’s mission and vision
• What do you stand for

When your brand values are strongly defined and demonstrated, you attract aligned customers who are a perfect fit for you and your business.?

And if you’re anything like us, your brand’s mission, vision, and values will be reflected in every aspect of your brand–from your website design to the words you use to your graphics, and the way you run your business. And that’s exactly how it should be.?

Our goal is to be your partner in managing your brand visibility so you can focus on driving the initiatives for your mission and making a positive difference in the lives of your clients. If that is something you are looking for, get in touch! Our team of heart-centered marketers looks forward to getting to know you and your brand better.?

??? Catch the Newest Episode on the Podcast ???

Episode 3 is officially live! Tune in here to listen!

Jennifer Locke, a business book ghostwriter and nonfiction book strategist, joins the podcast to discuss how writing a book can help build brand visibility and authority. She shares her mission of helping people overcome creative blocks and doubts and encourages them to listen to the little voice urging them to create something. Jennifer explains her journey to becoming a ghostwriter and the satisfaction she finds in bringing her clients' stories to life. She emphasizes the power of a book to impact people deeply and reach a wide audience. Jennifer also provides insights into the process of writing a book, including getting clear on the audience and message, overcoming writer's block, and maintaining a writing routine. She recommends self-publishing for most clients due to the control and flexibility it offers. Jennifer concludes by highlighting the importance of reading for inspiration and regeneration.