Mission and Vision Statements

Would you have a ‘Mission Statement’ that says, “Toddle Along” as yours? Some people have, and some people don’t have any mission statement at all. What a sad way to run a business. No mission and in all probability no goals. The mission statement should guide the actions of an organization, spell out its overall goal, provide a path, and guide decision-making. It provides the framework or context within which the company's strategies are formulated. It is like a goal for what a company wants to do for the world.

There is a difference between a ‘Mission Statement’ and a ‘Vision Statement’. To distinguish between the two, a vision statement expresses an organization's optimal goal and reason for existence, while a mission statement provides an overview of the group's plans to realize that vision by identifying the service areas, target audience, and values and goals of the organization.

I would suggest that when developing these statements every member of the team get involved, for when expressed, the entire team feels ownership. I would also suggest that every team member know the marketing plan of the organization in order to give greater service to the clientele. One way is through the On-Hold button of the phone system by having a custom On-Hold message for all callers placed On-Hold to listen too.

Since 1987 HoldMasters has been helping both Fortune 500 companies, mom and pop businesses, and home based businesses, around the nation, increase their ROI with custom On-Hold-Messages. It can up-sell and cross sell present clients and inform prospects of your business and philosophy. It makes a small business sound big and a big business sound friendly.

Let HoldMasters help you when your business is on the line.