Missing Person: CUSTOMER
- Does the individual smoke? If yes, what brand of cigarettes?
- Does the individual drink alcohol? If yes, what type?
- Does the individual use recreational drugs?
??????These questions, along with other relevant details like:??????
- Basic information about the Missing Person
- Physical description of the Missing Person
- Overall health and condition of the missing person
??These are just some of the questions you’ll find on a Missing Persons Checklist authorities give out.
??????Notice how some of the questions don’t seem to be relevant…
??????Cigarette, alcohol, and recreational drugs?
??????But if you look closely and put yourself in the situation, It all makes sense.
??????All the basic information including habits, frustrations, pains, and desires
??????…Paired with other non-physical attributes plays a big role in identifying a person.??????
And it’s no different when looking for your ideal clients.
Knowing not just surface-level data but also deep-seated emotions, fear, hopes, dreams, and aspirations can bring a massive shift in finding your “missing person”.
??????Instead of putting up ”posters” as part of your search strategy, having the right message that taps these emotions helps you attract your dream customers.
??????If this is something you think you need and will benefit you and your business, I have a proven process to...
??????...Get all this information directly from your market.
??????...Know the exact language they use to express these emotions so you can echo it back to them and get their attention.
?????...And help craft the perfect solution to offer that will solve their immediate and most pressing problems.
Want it?
Will you use it for good and offer ethical products/services?
Do you think it'll work for you?????
There's only one way to find out.
Send me a message.
Love this take! :)
?? Business Growth Strategist | Empowering CEOs to build business systems that drive growth to double their profits, take more time off, and do what truly matters [OBM, Operations Manager, Project Manager]
4 年"Having the right message".. This is very vital and your checklist has great analogy!
Full-Stack Software Engineer at Outliant | Software Designing | Software Documentation
4 年Couldn't agree more. Looking for ideal clients mean putting yourself to think like the client.
I help e-commerce business owners unlock efficient cash flow management by streamlining financial processes| Founder : MBB Virtual Consultancy | Accountant | Bookkeeper | Social Media Manager| LinkedIn Strategist|
4 年Catchy headline, great insights... thanks for sharing!