Missing the Mark (Pt. 1)

A single bullet can make the sale! What NEVER to do if you want to write SILVER BULLET copy that vanquishes resistance.

NO 1 Mistake in writing ?Bullets:

Premature reveal: giving it away. Revealing stuff that’s on the other side of the paywall. Removing the need to read anymore, because you already know everything.

SOLUTION:

• Tease: To sell you need to ALLUDE to what you’re trying to sell. Rather than, “oh, the secret is THIS” – (mention a benefit, social proof/ quote, or unique thing)
• Fascinate: spell out why a person would desire it.

You want to omit the info they’d pay for – provide enough info that lets them make an informed decision.