The Missing Link in Mortgage Coaching

Are you one of these people -?

??A new loan officer trying to get on your feet?

??An experienced loan officer trying to rebuild your pipeline?

??A highly tenured top producer looking to transition to a lesser producing or non-producing role and need to recruit and train new LOs??

??An Area, Regional, Divisional, or National Sales Manager??

??A Mortgage Company Executive??

If so, you’re going to want to read this post.

There’s no bullsh!% here!?

Being a loan officer is hard. Managing and helping loan officers to increase production can be harder.?

If you’re a new loan officer, manage new and/or underperforming loan officers, or want to hire new loan officers but are worried about the production time gap, that’s for a good reason.?

Learning the business and trying to generate leads is not easy. What makes it even harder is the fact that the only way to get through the learning curve in this business is to work a lot of deals. When deal flow is slow, or non-existent, the learning curve takes forever.?

We also know that LOs do not regularly prospect on a level necessary to quickly build business.?

So how can LOs systematically and intentionally build new referral partner relationships and generate incoming leads? By following a sales and prospecting cadence.?

A prospecting cadence is a series of steps and actions designed to systematically warm up cold realtor prospects, land meetings, perform those meetings in a way that builds rapport and provides key data and insights on them as a person and a professional - followed by another series of steps and actions designed to follow up enough times, in unique ways, adding value each time, and compelling the realtor to send referrals.?

It took me 5 years to figure out how to do all this on my own with no guidance. Even then I never had a formal prospecting cadence. I just winged it. Then I realized that’s exactly what’s missing from our business. So, I created one.?

Over the past 2 years I’ve coached and mentored dozens of loan officers through this cadence. I call it ProspectPilot, and it’s evolved and improved with each iteration over the past couple years to become what it is today.??

A well-vetted, time-tested, market-proven prospecting cadence that comes with exact details of what to do and when to do it, along with market-tested and perfected scripts and talk tracks for each step you need to turn cold prospects into top referral partners.?

I’ve been using ProspectPilot for a couple years with many different loan officers, but I only started carefully tracking results about 13 months ago. I’m a bit of a data nerd so I’m constantly finding ways to tweak the steps, scripts, and talk tracks to generate incremental improvements that add up to significant positive data shifts over time.?

Here’s the most recent tracking data from loan officers currently using ProspectPilot:?

? From weeks 3 – 7 the average loan officer is booking 5 new meetings per week with new agents that all meet minimum production standards.?

? After month 4 and through month 13 the average loan officer is netting 2.6 additional funded units per month as a direct result of ProspectPilot.?

? While we currently only have data over 13 months, we’re still tracking and will update these numbers monthly. Our projections indicate that if a loan officer performs two cycles per year with the system, these numbers can be increased exponentially, by a multiplier of 4. This is somewhat complex math to explain here, but I’m happy to share individually.?

The median loan production per loan officer in the US is 2.9 units per month. ProspectPilot nearly doubles this number within 6 months and should quadruple it within 24 months.?

It is literally the missing link in the mortgage industry to get loan officers into production and systematically and consistently increase production.?

It is by far the fastest pathway to ROI you can invest in.?

The system is currently offered and delivered in the following ways:?

??For individual loan officers – Six-month mentorship program with the step-by-step cadence delivered via online course and weekly live coaching calls over Zoom video conference.?

- $3,600.

??For Branch Managers with teams of 4-9 Loan Officers - Six-month mentorship program with the step-by-step cadence delivered via online course and weekly live coaching calls over Zoom video conference.?

- $3,000/LO.

??For teams of 10-19 Loan Officers - mentorship program with the step-by-step cadence delivered via online course and weekly live coaching calls over Zoom video conference.?

- $2,700/LO.

??For teams of 20 or more Loan Officers - Six-month mentorship program with the step-by-step cadence delivered via online course and weekly live coaching calls over Zoom video conference.?

- $2,400/LO.

??Private Label Licensing Option – Utilize ProspectPilot as a privately labeled (white label) internal program that gives the appearance of a proprietary system. This option is very attractive for areas, regions, divisions, and entire organizations as well as for highly tenured top producing originators that want to transition to a lesser producing or non-producing role and recruit and train/coach a team to carry on the work. The private label option provides a significant competitive advantage when it comes to recruiting and talent acquisition, as well as for retention and development of your existing sales force. As part of this option, we will work with you to train up all the competencies needed to deliver the system and provide ongoing consulting and coaching support if chosen.?

- Custom pricing dependent on scope and options.