The Missing Key to Revenue Many Companies Ignore…
Rick Denton
Conversation Catalyst | Amplify your event's impact | Live podcasting for results | CX Passport Live | Excite attendees | Reward high-value customers | Convert potential customers | ?????CX Passport Host??
Imagine 3 types of customers and they’re NOT equal:
Some buy once and disappear.
Others stick around—but only because they have no better options.
Then there’s the ones you want…
The loyal ones—the ones who keep coming back, unprompted, and tell everyone how great you are.
Rick…of course I want THEM. How?
Vinay Parmar has a simple answer:
“Revenue isn’t just generated through the sale of products and services. It’s generated through trust.”
In this week’s CX Passport, Vinay breaks down the three types of customers businesses create—and why companies that focus only on transactions end up with the wrong ones.
This doesn’t just happen because of savvy marketing or surprise & delight.
Trust starts with brand promise: What are you saying you will be/do for the customer? And did you deliver on it.
Notice…that doesn’t mean it has to be fancy or “top-notch”. It just has to be
Do what you say you will do
That’s where consistency comes in. A single great experience isn’t enough. Heck…I’d argue that “great” isn’t required here. Consistently Good is the goal
If a brand is reliable today but unpredictable tomorrow, customers won’t feel confident in their choice…aka they won’t trust you.
Your Turn…
How has a company built your trust? How did that affect your future buying relationship with them?
Put those tray tables up and buckle those seat belts. Let’s go!
-Rick
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