Is THIS Missing from Your Articles & Posts?
?? Susan Rooks ?? The Grammar Goddess
Editor/Proofreader: I help nonfiction writers and podcasters (& their guests) look and sound as smart as they are.??Cruciverbalist?? BIZCATALYST 360° Columnist????The Oxford Comma????Dog Rescuer??Spunky Old Broad??
Are you among those who seem to get little value from LI or other social media platforms?
Are you among those who think it only works when you have 50,000+ connections? When you're seen as an "Influencer"?
Trust me: I was pretty much invisible for a lot of years, but I have grown my network every week, especially in the last few years as I saw how others grew theirs. And that growth has given me colleagues whose support I value, friends whose love I cherish, and information, wisdom, and knowledge willingly shared by remarkable connections who know so much more than I do or ever will!
Over the last few years, thanks to my original mentor, John White, MBA, and so many others, I have learned a lot about using social media to my benefit. OK, yes. MY benefit.
No, it's NOT all about me, but it starts with me. It starts with my writing something that I hope helps someone else learn from and enjoy, whether it's about American grammar, business writing, life lessons, or my Friday Funday articles that I have faithfully posted for over six years now. Every. Single. Week. (OK, sometimes on Saturday, but still. SIX YEARS.)
And because of all those lessons I've learned from others, the questions I've asked about how to succeed here on LI, I've come to realize how many of us are not getting that critically important engagement with others who see what we have written but don't end up seeming to give a rat's rump.
They don't engage. They hit the "like" button, or maybe one of the newer choices LI has given us, and they move on. They find other articles and posts to read that give them that one reason to linger, to be seen by others, and to make the author feel visible and valued. To make them feel a part of the story.
So, what's that one missing thing?
A Call to Action.
"WHAT?!?!" you exclaim. Yes. A CTA, the last thing readers see after reading your article/post. The last few words that pull them into the article, that give them permission / encourage them to comment, that give you feedback, that give all of you visibility.
But without a CTA, your article likely just ends with a thud. Whoopee. It looks like a term paper, something to read but so what?
Now I am NOT suggesting your CTA should be about buying something. No. Not at all. It's not about "click here" or "download now," although there may be a reason to occasionally use those.
I am suggesting you ask others for their opinions on the info you presented. Their ideas. Their suggestions. Their thoughts.
What did they agree with? Not agree with? What examples do they have that they'd like to share? What stories does YOUR article remind them of in their life? (Oh, and if you don't think stories sell, you must not be connected to Sarah Elkins. She knows better than most that stories are the foundation for all we do.)
We can write brilliantly, and we can offer information that's hard to come by, but if we get no engagement -- if we have no one interested enough to comment and give value to us and our ideas -- we may simply decide it's not worth the effort. It's pretty disheartening to realize we put our time, our heart, maybe our soul into an article, if no one seems to care.
(This article sprang pretty much full-blown this morning after I read several others that got a bunch of "likes," but nothing else, even though the authors all have several thousand connections. I noticed after reading the fourth or fifth one they all ended the same way: with a thud.)
So, what are YOUR thoughts here?
What has your experience on social media been like? Have you found that adding a few words at the end of your posts gets you more engagement? Are there other ways you would suggest?
*****
I'm a marriage and relationship coach with 40+ years experience. I help couples rebuild their marriage, re-establish trust, or move on if their relationship is toxic, without their lives falling apart.
4 年Great, great article, Susan Rooks. I never thought about a "CTA" in the way you described, but it's so simple. The truth is as writers we often wait for the comment or engagement but it's like your wife cooking you a great pie and waiting for your reply. She can just interject: "Well...whaddya think, Jim?" I'm going to give this whirl. Thanks again Susan for a simple insight.?
Senior COBOL Developer at Technology Professionals Group Inc. (d/b/a Cloud and Things) | No FOREX or Crypto!
4 年Susan, your posts are ALWAYS valuable to me, whether it's a Friday Funday or a grammar lesson. You share from the heart, while engaging the head, also.? What I have trouble connecting with are the trite sayings that are FULL of buzzwords that leave you scratching your head. I often don't have a clue what they're talking about. On the other hand, your posts are always filled with something I can read AND understand. They are of value for that reason.? I can read the other articles all day long, but if I don't come away with a nugget that I can use, what good are they? I've never had that feeling from your posts! I suspect I never will, either.? I have only had one article that I have posted (which you read!), but looking back, I don't think I put a CTA in it. Now, if I post another article, I will keep that in mind and hopefully gain more traction. Thanks for that! Please keep on posting. I look forward to them, as I know many others do, also.
International Speaker | Workshop Facilitator | Storyteller | Musician | Gallup StrengthsFinder Coach | 300+Episodes Podcast Host | Author | Job Interview Coach
4 年Just as in real life, you get out of a platform what you put into it, right, Susan Rooks? If you comment and share, add value in your posts and comments, and actually care about the opinions and success of others here, all those things come back to you. And yes, a CTA is absolutely the place to start. The next part is critical: Engage with the comments. The gold of LinkedIn is the comments!
HUMAN SERVICES PROFESSIONAL
4 年Wendy Robins /Suan Rooks My Cerebellum Need You Both; In Addition Too My Spiritual Self ... The English Language Can Be So Ambiguous ? ?? ?? ?? ??...
Executive Coach empowering, connecting and supporting women Professionals demonstrate Executive Presence, Emotional Intelligence and Confidence to turn their boring jobs into fulfilling Careers | Bestselling Author |
4 年I would day 'it depends' on who is reading the content and if they wish to engage with my CTA which is usually asking their opinion. It reminds me of my student days when there were the silent ones in the class who would only speak if they felt they could add to the conversation.? There are posts where I would have expected more engagement from my network that didn't happen other than the acknowledgement they had read it and then some posts where 3rd party connects got completely engaged for a few days.? As Jeff Young?put it Context is King Kong.?