Missing Auto Shoppers Found!

There is no doubt that many industries have been hit hard by COVID-19 but we are seeing markets starting to rebound, especially in automotive.

As Memorial Day is approaching quickly, auto shopper activity is skyrocketing, unprecedented OEM offers are making consumers act now, and national registrations continue to increase week over week (48% week over week as of April 30, 2020).

Facebook just released the following Infographic from April 2020 showing that people are increasing usage and engaging on their platform at an all-time high.

IHS Markit has been releasing weekly updates labeled Automotive Rapid Response Report and in the April 29, 2020 Automotive Report the following stats are being published.

• A 48% increase week-on-week (w/w) in national registration volume, with all states continuing their positive registration trends
• A 68% increase w/w across the seven eastern states coordinating reopen activities as shown below

Now is the time to reach shoppers proactively with your offers, vehicles, why buys, and safety information to encourage shoppers to act now and buy from you.

With Memorial Day fast approaching, pent up demand and aggressive OEM incentives, now is the time to invest in Facebook Advertising.

Did you know you can proactively reach shoppers visiting endemic sites like AutoTrader, Cars.com, Edmunds, CarGurus, and Truecar without advertising directly with these sites?

Check out unlockdemand.com if you are looking for a turnkey program to reach ready-to-buy shoppers, generate first-party leads, and help you close sales this month.