Not to be missed ...
?? Dr STEVE LABORDA
CEO | Chemical Industry Expert ?? | Focused on Customer Excellence and Profitability through Value Selling and Sales & Marketing Enablement
Hello there, and welcome to the 28th edition of the Commercial Excellence (CEX) Weekly Update.
Our newsletter is designed to keep you informed and up-to-date with the most important developments in these areas, so you can stay ahead of the competition and drive success for your organization. You will get a summary of the main posts from valuebizbooster.
If you missed this week's posts, here are the last about commercial excellence, sales, marketing, and pricing.
So, whether you're a sales professional, marketer, or pricing strategist, join us each week as we explore the latest trends shaping the world of B2B manufacturing sales and marketing excellence.
I hope you enjoyed so far the editions of the CEX weekly update! Here are the latest updates:
In the last weeks, I have been posting about the importance of the strategic perspective and storylines when working with key accounts.
Though one fundamental question is, what is a key account? READ MORE
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I regularly ask this question to my participants in value-selling trainings. READ MORE
Are we going to see each other?
I am very glad and happy to be a speaker at the CFO forum in Prague in two weeks! READ MORE
This week's newsletter was a bit shorter due to holidays, we touched on Key Account Management, Value-based Selling/Pricing. I hope you found those relevant and helpful for your day-to-day activities.
Are you missing a topic, please feel free to reach out and propose those that you would like to see in the coming weeks.