The Missed Call Playbook
Rachel Minion
The Marketing Rockstarr ☆ Small Business Marketing Expert ☆ Helping Businesses Achieve +500% Conversions, +200% in Sales, 171% of Goal
The only time a missed call would be beneficial is in a horror movie. Maybe fewer people would die if they didn’t answer the phone. Think about it: “Scream” or “When a Stranger Calls” would be much less scary if Drew Barrymore or Carol Kane let the message go to voicemail.?
However, in the world of marketing, every call counts. Whether it's a high-stakes pitch or a routine check-in, your time is valuable, and so are the relationships you build. That's why we've created this step-by-step guide—cutting through the fluff with bold, direct actions designed to re-engage those who slipped through the cracks.
Forget the passive approach; we're here to take charge and show you how to rebook with relentless energy and unwavering focus. This isn't just about filling up your calendar; it's about reigniting interest, demonstrating your commitment, and reclaiming lost opportunities with confidence and clarity. No “wazzzzzuupppp” required.?
Turn No-Shows into New Opportunities
No-shows can be frustrating, but at Rockstarr & Moon, we see them as golden opportunities. Here's a high-level overview of our Missed Call Playbook—a guide to help you rebook those missed appointments and turn them into stepping stones for success.
Step 1: Immediate Follow-Up
Action: Send a direct and personalized email within 30–60 minutes of the missed appointment.
Step 2: Follow-Up Call
Action: If there's no response to the email within 24 hours, place a phone call.
Step 3: Second Email Reminder
Action: If there's still no response within 48 hours of the initial follow-up, send a second email with a bit more urgency.
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Step 4: SMS Reminder
Action: Send a concise SMS reminder if emails and calls go unanswered.
Step 5: Personalized Video Message
Action: If you haven’t received a response after four days, create a short, personalized video message expressing your desire to reconnect.
Step 6: Final Follow-Up
Action: After one week, send a final follow-up email emphasizing the importance of the connection.
Step 7: Pause and Reflect
Action: If there’s still no response after the final follow-up, pause further attempts. Reflect on potential reasons for the no-show and adjust future approaches as needed.
It’s Your Turn
Every missed call isn't a lost opportunity but a chance to demonstrate your tenacity and unwavering commitment. Remember, persistence is key. Each follow-up, each message, and each call is a step toward turning potential setbacks into triumphs.
Ready to turn no-shows into new opportunities? Download the full Missed Call Playbook and transform your approach to rebooking today.