MISPERCEPTION IS ANYONE LISTENING?

From the Radio Matters Blog:

With so many new and exciting options, AM/FM radio remains the top audio source and reaches more people every week than any other medium. Audio is in the midst of a renaissance. New digital audio platforms like podcasts, on-demand and streaming services and new and emerging technology in cars and mobile devices are driving a revolution in audio.?

America’s #1 reach medium

Radio is America’s #1 reach medium, connecting more adults 18 and older than social media or TV via smartphones, tablets, PCs or apps and delivering a vast amount of content wherever and whenever listeners wants it – on-air, online and on-demand.

Regardless of advances in technology, radio remains the top source for music discovery and the most used audio source in car.

Local Everywhere with over 15,000 local radio stations, radio touches every corner of the nation.

• Radio reaches 84% of adults with a household income of $75K+
• Radio reaches 84% of college graduates
• Radio reaches 85% of adults employed full-time
• Radio reaches 82% of the 18-49 year old consumers
• 214 MILLION people listen to radio online each month
• 183 MILLION people listen to podcasts

Radio Works

With over 15,000 local stations across the country, radio continues to entertain, inform and serve the local communities. Radio personalities drive the emotional and personal connection that listeners have with their stations. And during times of disaster and need, radio serves as the lifeline for local communities.

According to Jacobs Media Tech Survey 2023, 49% of adults attribute radio's local feel as its key advantage.

Local Everywhere - with over 15,000 local radio stations, radio touches every corner of the nation.

Listen Everywhere - radio reaches consumers everywhere, at home, at work and in the car.

• 84% of listeners would follow their favorite personality if they went to another radio station
• 83% Value and trust radio personality's opinions
• 78% Speak to friends about what they hear from their favorite radio personalities
• 59% Follow their favorite radio personality on social media

Radio is personal - Radio connects

Radio informs listeners of NEWS, traffic, weather, events – about what’s going on locally. Listeners have a unique connection with their radio station because of their favorite radio personality. They engage with the radio station personalities on air, online and across social media. As social media influencers, radio personalities speak to the local events and occurrences of listener's daily life.

Your Gateway to Radio Advertising Across America

In a world saturated with countless media options, radio's enduring connection with listeners stands as a testament to its power and influence. Radio not only entertains and informs, but it reaches into the very heart of local communities, shaping opinions and driving consumer behavior.

But how can you tap into this potent medium? That's where I come in.

As a Senior Media Consultant at Cumulus Media, I have the expertise and resources to help your business gain access to radio stations in your area and beyond. Whether you're in the bustling streets of Harrisburg, the historic city of York, or the cultural hub of Lancaster in Central PA, I can design tailored radio and digital campaigns that resonate with your target audience AND fit your monthly budget.

But that's not all.

National Reach, Local Impact

With Cumulus Media's expansive network of 423 radio stations across 83 US markets, your advertising campaign's reach isn't limited to Central PA. If your business extends across different states, and provided Cumulus Media has stations in those areas, I can also furnish you with radio rates and station information tailored to those specific markets, giving you a single point of contact for all of your marketing needs.

Digital Campaigns Beyond Boundaries

Don't limit your message to the airwaves. In addition to traditional radio advertising, research shows campaigns generate even higher returns when you use multiple platforms for your marketing. I can build digital campaigns for any business across the United States. With an integrated approach that combines the power of radio with the reach of the internet, your message can be heard, seen, and engaged with by a vast and diverse audience.

Why Choose Radio With Cumulus Media?

• Local Expertise: Benefit from the local knowledge and connections in the Harrisburg, York, and Lancaster PA markets, ensuring your message resonates with the community.
• National Scale: Access Cumulus Media's vast network of stations, allowing for a seamless advertising experience across multiple markets.
• Digital Integration: Leverage the power of online advertising to amplify your message and engage with your audience across various platforms.
• Personalized Approach: Receive a customized campaign that aligns with your business goals and target audience, backed by the reputation and reach of CUMULUS MEDIA and Cumulus Digital.

Radio continues to be America's #1 reach medium, and with the right partnership, it could be the key to unlocking new levels of success for your business. Let's connect and explore how we can make radio work for you. Call me, Keith Hanshaw, at 717-901-3461, and let's turn your advertising aspirations into reality.

#RadioAdvertising #CumulusMedia #LocalReach #DigitalCampaigns #CentralPAMarketing