The Misalignment of Sales & Marketing
Paul ?? Hitchcock
![Paul ?? Hitchcock]()
Paul ?? Hitchcock
Founder | Helping Vistage Chairs, executive coaches & businesses to grow through an identifiable and repeatable sales, marketing and branding process | Text Me 650-459-2712
A big mistake I see in selling is the misalignment of sales and marketing.
Many professionals do either one or the other. But you need to do both.
Marketing (the long game) supports the selling (short game). With the sale, you are asking someone to do something:
Buy your product
Attend an event
Get on a call
You need to build some level of rapport before the "ask" and this is your marketing.
Sales and marketing go hand in hand. When you do it right, the result is an efficient process.