Miraj Cinemas: Sprints Towards a Double Century

Recently celebrating a decade long success with its rapid expansion, this multiplex chain has changed the dynamics of the cinematic experience successfully launching 35+ screens in the country and has yet again come-up with another explosive expansion plan.

The entertainment industry has rebooted itself post the pandemic and has now started a new innings on a stronger note. From movie screenings to blockbuster openings, year 2022 started on a high note for the industry and the reopening of movie theatres and cinema halls are no different. Riding on this glory, Miraj Cinemas celebrates a successful decade this year. The multiplex chain not only went on a silent expansion spree in the last few years but has also managed to make its mark known in the Indian multiplex market. Under the guidance of the able leadership Amit Sharma, the multiplex chain has changed the cinema-watching dynamics not just in the metropolitan cities but also in tier two and tier three cities.

When the pandemic struck, Miraj Cinemas defied norms and proceeded with a head-on expansion plan and successfully launched 35+ screens throughout the country. With its existing presence in all major states, Miraj Cinemas has been successfully entertaining the audiences in cities like Kolkata, Indore, Gurgaon, Vijayawada, Hyderabad, MMR regions of Mumbai, Jaipur and Coimbatore to name a few.

Jaipur

After a few steady years there was no looking back for Miraj Cinemas as they embarked on their expansion journey. One of their milestones includes their project in the pink city of Jaipur. The multiplex chain added three new screens in the city including one of the most premium Cinema houses in Jaipur, 'EP Miraj Cinemas.'

Hyderabad

The next stop for Miraj Cinemas was the city of Nizams- Hyderabad. With the launch of Miraj Cinemas, Malkhajgiri and Miraj Cinemas, Miyapur the multiplex has expanded its entertainment portfolio. The expansions marked 5 cinemas with a total of 18 screens in Hyderabad strengthening the multiplex's presence.

West Bengal

Making the celebrations sweeter, Miraj Cinemas added a second cinema in West Bengal after a successful theatre in Kolkata. With this launch Miraj Cinemas has established a strong foothold for a dynamic entertainment expansion in East of India. Retaining its old-world charm, the city of joy welcomed Miraj Cinemas with open arms.

Tamil Nadu

The talk about love for movies would be incomplete without talking about Tamil Nadu. The cinema capital of the South Indian movie industries, it is where the four southern languages amalgamate. Miraj Cinemas forayed into this state with the city of Coimbatore as the audiences longed for a great cinema viewing experience without having to travel to Chennai.

Miraj Cinemas' multiplexes feature modern and comfortable lobbies, state-of-the-art video and audio quality, kiosks, comfortable seats, disability-friendly infrastructure and more. From assuring world class technology in terms of audio and video quality, Miraj has also focused on providing the audiences with a complete movie experience. Miraj has bolstered their properties with Dolby Atmos sound, 2K projection, the premium large screen format of Maximum and a robust seating capacity to comfortably accommodate its audiences. In fact, most of its screens like the one in Jaipur and Delhi also have comfortable recliners to maximise the immersive viewing experience. Its concession counters feature chilled soda and hot popcorn, at the same time, it also houses a delectable Live Kitchen-Chef's Corner which serves a variety of local and global cuisines with hot favourites like gourmet burgers, a variety of subs and rolls.

The uniqueness about this concept is that all the recipes are self-curated and provide the consumers the best culinary experience. As Miraj Cinemas take entertainment to every corner of the country, they are all set to gift smaller towns and cities a best-in-class entertainment experience. The journey for the same has already begun as Miraj Cinemas upcoming launches include Amravati and Jhamshedpur.

The multiplex chain is also looking at launching its first cinemas in the cities of Chennai, Bengaluru, Surat and 3 properties in the Delhi NCR region alongside which it also intends to create a footmark in Jharkhand and Orissa. Apart from the world class technology in terms of projection and sound, these cinemas will also be equipped with comfortable seating, luxurious lobbies and scrumptious food options.

With this roadmap, Miraj Cinemas will not only touch 200 screens but will also create a benchmark on launching 75+ screens in a single year.