Minor Tweak
Josh Muirhead
Strategic Leader | Brand Builder | Trainer, Coach & Facilitator | Leved-Up 1,000+ employees, Drove $5M+ in new business and Managed a $10M+ client portfolio.
Apple released an iPad Pro ad two weeks ago, and, in a rare Internet moment, it received massive criticism. Scrolling through LinkedIn, X, or even YouTube, there was little love for a company that rarely strikes out.
However, one of the best reviews I saw was this:
If Apple had done the ad in reverse, would we all feel the same way? Or would we think “another instant classic?”
It was a powerful criticism of how we, consumers, view things. A simple tweak, something that could be done by mistake, may have completely changed the perspective and enjoyment of the ad.
And I 100% agree.
At first, I didn't hate the ad, but I didn't love it. However, when I saw the recommendation to change the ad's order, I thought, "Yes, that would have been great!"
Did Apple make a mistake with their iPad Pro ad? Sure. But more importantly, as consumers, are we overly critical? You bet.