Minimalism

Minimalism is a design style characterized by simplicity, clarity, precision, and a clean composition. Minimalists employ industrial and natural materials with basic geometric shapes and neutral colors. The roots of minimalism trace back to constructivism and functionalism, which logically serves as a more effective model for retention.

It's no secret that people are simple creatures who remember not the fanciness of a shape, but its simplicity and lack of complexity, although an intricate shape is also memorable, but less often. I won't provide examples of logo development workflows, as you already know them, but I will show you my own designs soon.

Where do I use it? In graphic design, web design, interface design, and application design. And for all these profiles, I apply one strict rule:

KEEP IT SIMPLE, STUPID (KISS) DON’T REPEAT YOURSELF (DRY)

These principles have been guiding me for many years, and as you can see, the results speak for themselves. Let me delve a bit into the second rule. There are two types of people: those who stick to one design option, and then there are those like me who generate anywhere from 10 to 15 options in a 40-minute flow of clear thinking.

So, if you hone your DRY skill, believe me, you'll be in high demand simply because you think faster than others. It's a kind of game to find the most intriguing solution. Quite an exhilarating game, I must say.

Why minimalism? It's one of those cases where you realize it's a part of you, inseparable even. I studied this style extensively, learned to emulate it, reshaped my thinking to approach challenges differently, and to execute tasks just as easily and swiftly without over-complication. This led to some significant changes in my life.