Minimal Viable Leadership

Minimal Viable Leadership


I have created the Impactful Leadership Manifesto to encourage leaders to consider the impact they are having on their various stakeholders.

It's easy to overplay what we input into our businesses (such as?hours invested), without considering the impact of these actions. The most successful leaders of the best companies understand that?impact on employees, clients, partners and shareholders matters more than input.?

Over the next 7 weeks I will be sharing a new mantra with you, so you can maximise your impact as a leader...


Mantra 1


Counterintuitively, the key to being a more impactful leader is to be in your business less. Omnipresence has potential?downsides...


For them, it:

  • Breeds?a culture of dependence
  • Stops other leaders from developing and gaining experience?
  • Reduces innovation, where?your team rely on you for new ideas/solutions taking responsibility themself


For you, it:

  • Creates?a sense weariness or dissatisfaction?
  • Keeps you too far inside your comfort zone for personal growth to occur
  • Dulls your entrepreneurial spark


Take a look at the video to see what the alternative looks like..


Does this resonate with you??If you would like to find out more about how I coach leaders through this phase of leadership evolution, please get in touch...




Hello, I’m Nick Cramp. I’ve been working as business owner and coach now for around three decades.

During this time, it often occurred to me that many leaders feel unfulfilled by their work, which seemed a pity given the amount of time and effort they have invested. I want to change this, so have created and collected a selection of the best strategies for business improvement.

My main mantra is that an organisation must get better before bigger. The reason for this is that without the best people, processes and systems, you have no springboard to reach that next level and sustain this success.

In 2021, I published my book Better before Bigger – Rethinking Business Success, which alongside my coaching and courses, outlines a holistic approach to running a thriving company.

I want to guide ambitious leaders towards the best practices and results, so their reality can align with their ambitions.




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Take the Business Limitations Review to ensure you're heading in the right direction...

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#betterbeforebigger #business #transformation #leadership #mindset



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