Mindset shifts you need right now

There have been so many misconceptions that I've been seeing in the online space and I need to help you shift your mindset!

The first thing you need to do is to start repurposing your content. This is a classic work smarter not harder thing to do, because literally anything that you do / say / create, you can turn it into a new content!

Changing formats into text, short video, long video, carousel, email … change the messaging, the length etc. This is going to save you so much TIME & MONEY and help you create more content way faster and with so much ease.

?Another thing is that, a lot of people in my DMs recently have been telling me,?

“I want to get more followers”?

“I want to start boosting on social media”?

“I want more engagement” because they all want to grow their business.?

But here's the thing, getting more followers doesn't equal growing your business, and boosting your content will not get you more sales. I actually have a client who has 2 product based business and more than 20,000 followers but guess what …?

…she doesn't have sales!

?Because boosting, followers, engagement etc, this is just a social media strategy with NO STRATEGY behind it!?

Social media is only one part of a marketing or business plan so if you're missing the other pieces of the puzzle, especially a business and marketing strategy, the piece you have is not enough and the reason why you are not seeing results

I'm not saying social media can't help you grow your business and increase your sales, but it has to be part of a bigger overall marketing strategy that was created based on market research and talks about your goals, your ideal client, what help you stand out, your marketing messages etc in order to work.