The Mindset Shift That Blew My Mind

For the longest time, I brushed it off, thinking it was just another trendy phrase. I mean, who has the time or energy to think 10 times bigger when we’re already juggling a million things, right?

But then I found out that this idea wasn’t just some over-the-top concept; it came from Dan Sullivan, one of the original business coaching greats. That’s when I thought, Ok, maybe there’s more to this 10X stuff.

So, I picked up the book “10X Is Easier Than 2X” by Dan Sullivan and Dr. Benjamin Hardy, and honestly, it completely changed the way I think about growth. I went in expecting it to be all about working 10 times harder—but it turns out, 10X thinking is about setting huge, exciting goals and then using smarter strategies to get there.

Here’s my takeaways that I want to share with you:

1. Set Crazy Big Goals: Start by asking yourself, “What would 10X my business look like?” This isn’t about making tiny improvements—it’s about reimagining everything on a much bigger scale. Think massive impact, not just for you, but for your clients, your community, and even your legacy. Dream bigger than ever!
2. Take Baby Steps: I get it—huge goals can feel overwhelming. The key is to break them down into smaller, more manageable steps. Look at what you want to achieve over the next year, three years, or even five. Once you chunk it down, that 10X goal starts to feel a lot more achievable.
3. Consistent Action, Not Hustle: What really stood out to me is that 10X isn’t about grinding non-stop. It’s about smart, strategic action. Making small, intentional moves every day leads to huge progress over time. It’s not about working harder, but working smarter.
4. Don’t Fear Failure: Failure is part of the journey, and it’s okay to stumble along the way. Trust me, I’ve had plenty of moments where things didn’t go as planned. The key is to learn from those setbacks and keep moving forward.

The story of Darwin Smith, the CEO of Kimberly-Clark, really stuck with me. He made bold, risky decisions that transformed his company (think Huggies and Kleenex!). It’s a testament to the power of 10X thinking and taking big leaps of faith. Just Google Darwin Smith and you can read all about it—he’s proof that bold visions can lead to extraordinary success.

Honestly, this isn’t too far off from what you’ve probably heard me say before: set your goals, break them down into quarterly plans, take consistent action, and don’t expect the path to be perfectly linear.

What really blew my mind though, was how this book validated what I already believed about implementation—but with a twist. I realised I wasn’t stretching my vision far enough. I wasn’t thinking beyond what I thought was possible. That’s the piece that expanded my mind.

What really hit home for me is this: 10X thinking isn’t about working ten times harder; it’s about thinking and strategizing differently. That’s what I’ll forever live by. It’s about shifting your mindset to focus on the big moves that have the most impact, rather than getting stuck in the day-to-day grind.

If this is sparking something in you, let’s chat about how we can turn your wildest business dreams into reality. I’d love to help you think bigger and achieve more than you ever thought possible!

Head to sandrajulian.co/work-with-me and choose your next step.

??Sandra

Work with me:

If you're feeling stuck, tired of the hustle and grind, not sure what your next step is, or you're struggling to get any traction on your goals because you're bogged down with client work, then a single Business Clarity Coaching session is for you. Book your session sandrajulian.co/getcoached