Mindset as a Motto

Mindset as a Motto

Recently, in a very nice chat at the BA Brew Podcast hosted by Debra Paul from Assist KD, I told how much I like the power of a nice “motto” to summarise an idea and engage people on it. A good motto could, in my humble opinion, be a great way to synthesize a whole mindset in a short sentence. A good slogan to sell the idea.

As I gave some examples of the mottos I use for Business Analysis, Agile, and Project Management, Christina Lovelock said:

“Fabrício, you are so good at distilling those different professional disciplines down, you should definitely put them on t-shirts or mugs.”
BA Brew Episode 28: The BA Mindset (Feat. Debra Paul, Fabricio Laguna, and Christina Lovelock) watch it on Youtube

Well, based on that incentive, I decided to explore that idea a little further in a list of mottos for different mindsets shared here in this article:

  • Agile
  • Project Management
  • Enterprise Architecture
  • Requirements Engineering
  • Quality Assurance
  • Total Quality
  • Business Analysis

The purpose of defining disciplines as mindsets is to avoid what I call the “Trap of Role Prison”. When we discuss those ideas from the perspective of professional roles, we create boundaries and limit their usage for specialized people in specific methodologies. As methodologies and practices change, the discipline loses power and is usually recreated from scratch with another name later.

As mindsets, they may be combined and used freely by anyone. A mindset is a concept more abstract than specific practices or techniques and summarizes big ideas. Mindsets may transcend.

But how to define a mindset? It’s an abstraction. Hard to share and engage.

That’s where I believe a motto may be a useful tool. Despite the fact that a small sentence is not enough to encompass the whole idea of a discipline, the simplicity of a motto makes it easy to share and digest its essence.

As you will see below, I started defining some small sentences that could express the core mission of the disciplines I have practiced in my career. I showed it to some people and they told me it was looking good and concise. Well enough to be printed on a t-shirt or a mug. But something was still missing: "humor". So I tried to subvert the idea a little bit and added a funny emoji to them. (Alert: It's not chocolate!) I hope that doesn′t offend anyone. The original and more polite version of each motto is also available to be used in more formal situations.

The Brazilian BA ?? Mindset Mottos

SH*T HAPPENS. EMBRACE IT AS AN OPPORTUNITY.

A polite version for the Agile Mindset is: “EMBRACE CHANGE AS AN OPPORTUNITY”

PLAN THE SH*T  YOU HAVE TO DO, AND JUST DO IT

A polite version for the PM Mindset is: “PLAN WHAT YOU HAVE TO DO AND DO IT”

“UNDERSTAND HOW  YOUR SH*T CONNECTS WITH OTHER SH*TS”

A polite version for the EA Mindset is: “CONNECT THE DOTS”

UNDERSTAND THE SH*T BEFORE CLEANING IT

A polite version for the RE Mindset is: “UNDERSTAND THE NEEDS BEFORE IMPLEMENTING A SOLUTION”

DONT SH*T ON YOUR CUSTOMER

A polite version for the QA Mindset is: “DON’T ANNOY YOUR CUSTOMER”

DONT SH*T ON ANYONE. AT LEAST NOT TWICE.

A polite version for the Total Quality Mindset is: “DON’T ANNOY ANYONE. AT LEAST NOT TWICE.”

THINK WELL BEFORE DOING SH*T

A polite version for the BA Mindset is: “THINK WELL BEFORE MAKING A DECISION”

I confess I am not totally convinced about my mottos. They are a work in progress. Talking to Delvin Fletcher and Barbara Carkenord I got different mottos for the BA Mindset:

The Brazilian BA Guest Delvin Fletcher on YouTube

The BA Mindset: “COMMIT ALL WORK TO OUTCOMES”

watch The Brazilian BA Guest Delvin Fletcher on YouTube



The Brazilian BA Guest Barbara Carkenord on YouTube


The BA Mindset: “CONNECT STRATEGY TO EXECUTION”

watch The Brazilian BA Guest Barbara Carkenord on YouTube


Those ideas made me think about a possible alternative BA ?? Mindset Motto:

“DONT DO SH*T, UNLESS IF IT’LL HELP YOU TO GET THE OUTCOMES YOU EXPECT”

What about you?

Would you wear a shirt or drink a coffee in a cup with any of these mottos?

Do you have a better statement to synthesize these or any other mindset?

Write it down as a comment here. I am eager to see great ideas. Suggested mottos will be added and shared with credit to the authors.

Fabricio Laguna

Business Consultant, Teacher and Professional Speaker

2 年

Yulia Kosarenko shared a nice article with a good definition of the BA Mindset. For her, the business analyst mindset ?? means in a nutshell is === Taking responsibility for thinking when identifying solutions for business problems and needs.=== I took the liberty to create this ?? version of it. Read the full article at: https://www.dhirubhai.net/pulse/ba-mindset-means-taking-responsibility-thinking-yulia-kosarenko/

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Christiane Vandepitte

Business Analyst - Software Designer - Speaker - Journalist (freelance)

3 年

?Fabricio Laguna, CBAP, AAC, CPOA, PMP, MBA, it helps if you have worked in a small to medium-sized enterprise (holistic approach, customer-oriented, result-oriented) if you are used to working with a small budget if you have worked as a journalist (for interviewing stakeholders) if you have experience working with people who have a low level of education if you are a woman (for solving multiple unannounced problems for which you had no training) if you have worked as a teacher (for teaching the future users) if you are a diplomat (for speaking to the managers)

Luiz C. Parzianello

Especialista em Gest?o Estratégica de Negócios (do planejamento à execu??o) | Autor, Palestrante, Mentor e Professor

3 年

My 2 cents ... "Turn that ?? into business value!" ?? #SimpleLikeThat

Edilson Eloy dos Santos

Requirements Engineering, User Experience Design, Software Metrics Specialist

3 年

Genial!

Laughing out loud ??????

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