Mindset Magic: Staying Creative in Challenging Times

Written by Courtney C. , President at JV Productions Inc.

As 2024 begins, there's a collective sigh of relief that 2023 is behind us.? Yet an awareness lingers of the seismic changes that have reshaped television and streaming in the previous months…with more changes to come.?

Following the 2023 WGA strike—one of Hollywood's longest—the production community faced challenges as major players cut positions and projects to appease investors. In fact, since the strike, film and TV employment, per a November 2023 U.S. Bureau of Labor Statistics report, has declined by 45,000 jobs.

In addition, unlike past writers' strikes, the 2023 walkout didn't uplift unscripted production. Reality, factual, and lifestyle producers faced a surplus of content available from traditional network, cable, and streaming services…with no urgent need to order new shows.? That meant landing a job on a returning series, and/or working on a show with a budget that could meet a buyer’s ROI needs but with plenty of pennies pinched and minimal returns for the production company. This was accompanied by the financial turbulence of various streamers, along with more media mergers, which triggered additional industry-wide reshuffling.

Yet, amid these uncertainties, positives emerged.? The production community found camaraderie during the writers' strike – shared social media stories, impressive picket lines, donations to resiliency funds, and worldwide protests showcased unity. The resulting gains from this solidarity included increased wages, improved healthcare, and concessions on streaming profits. Meanwhile unscripted programming, once dismissed as a fad, continues to be a powerhouse, occupying more prime-time real estate than its scripted counterparts, and remaining a reliable choice for programmers seeking lower-risk ventures in a turbulent media landscape.

Certainly, challenges continue to loom for the entertainment industry—from economic hurdles and inflation to a slow ad market, tough competition, changing viewer habits, and the persistent rise of technological advancements. More layoffs are expected in 2024; and many creatives may consider leaving the industry altogether.?

Navigating this kind of environment is both disheartening and stressful, and impacts artistic individuals' creativity with mental blocks, reduced focus, anxiety, and potential burnout. Decision-making struggles, impaired collaboration, and inhibited innovation compound the negative consequences for creatives.

This is why, in the unpredictable realm of TV and film – where strikes and streaming storms can shape the narrative – maintaining a positive mindset is not just a luxury…it's a survival strategy. It’s also why implementing stress management techniques and prioritizing overall well-being to sustain and nurture the creative process is essential.?

Moving through this current landscape requires resilience and adaptability – and having a positive mindset is the key to nurturing both.?? With this in mind, here are some suggestions to help foster a more positive outlook in challenging times:

• Focus on Creativity: Shift your focus to the joy of the creative process. At work, actively seek out projects that not only align with your professional goals but also ignite a genuine passion. Embrace opportunities that provide a sense of purpose in the ever-evolving landscape of the industry. At home, consider engaging in personal creative pursuits that go beyond the demands of your professional life. Whether it's exploring a new artistic medium, writing for personal enjoyment, or diving into a hobby like painting or knitting, tapping into your creativity outside of work can be a fulfilling outlet for self-expression.

• Find a Supportive Community: Building a strong network of peers is not just about professional connections; it's about creating a supportive community. Actively share your experiences, insights, and challenges with fellow creatives who are navigating similar professional landscapes. Establishing a network that goes beyond surface-level interactions can provide a valuable safety net during challenging times. Organize regular check-ins, share resources, and offer encouragement. The collective support from a community that understands the nuances of your field can significantly contribute to fostering resilience.
• Embrace Adaptability: Cultivating an adaptive mindset involves more than just acknowledging change—it's about actively embracing it. View challenges as opportunities for growth and learning. Be open to exploring new approaches, technologies, and creative processes. In the ever-evolving entertainment industry, being flexible in navigating shifts is crucial. Seek out training programs, attend industry conferences, and stay informed about emerging trends. Embracing adaptability positions you to discover new and unexpected avenues for professional and creative development.
• Use Well-being Practices: Prioritizing mental and physical well-being is essential for navigating the challenges of the entertainment industry. Incorporate mindfulness practices into your daily routine, such as meditation or deep-breathing exercises. Regular exercise, whether it's a HIIT workout, yoga, or a simple walk, can have a profound impact on both mental and physical health. Ensure that you take breaks, establish boundaries, and create a dedicated space for relaxation. Consider implementing a technology detox during certain hours to promote a healthy work-life balance. By prioritizing well-being practices, you enhance resilience and maintain a positive mindset.

• Seek Creative Inspiration:??Seeking inspiration from diverse sources is a continuous process that fuels a creative mindset. Engage with various forms of art, literature, and other creative mediums regularly. Attend art exhibitions, read books outside your usual genres, and explore different cultural experiences. Actively participate in the creative community, whether it's through online forums, workshops, or collaborations. By exposing yourself to a broad spectrum of creative influences, you not only stay inspired but also contribute to a positive and innovative mindset. Keep the creative flame alive by immersing yourself in the rich tapestry of artistic expression.

Steering oneself through challenging times using a positive mindset empowers individuals to adapt, innovate, and find joy in the creative process amidst uncertainties. Right now, the production community (much like the work Radical Point Media creates for each of its unique clients) must adapt and innovate to continue telling stories that captivate audiences.? ?

Perhaps the resilience discovered during last year's strike could inspire a future where creativity always triumphs.? In the meantime, amidst our industry’s trials, reflection reminds us that maintaining positivity drives innovation, imagination and improvement. Let's collectively embrace resourcefulness, support one another, and draw inspiration from our challenges, ensuring our community triumphs through the storm…ensuring the show, literally and figuratively, can go on!

Courtney Campbell is a media consultant and an executive producer for buyers like Bravo, Discovery, HGTV, and more. A trauma-informed yoga teacher, she brings a holistic approach to professional development. Known for strategic leadership, Courtney is a trusted guide in the dynamic world of unscripted TV, fostering excellence and expertise.