MINDSET & LINKEDIN In 2022

Happy New Year…you can still say that right???

Well, I’m back and I am going to keep saying it till the end of January…because that’s what I am looking forward to 2022 being…A Happy One

And “Thank You LinkedIn” – you’ve already helped me feel excited, motivated and inspired about what’s possible for me as a business owner by being here on this platform…so many new things happening on LinkedIn. I'm truly excited

So let me share what’s possible for you – especially if you’re someone who has been…

·?????Wanting to explore this platform more but haven’t got around to it

·?????Have wanted to improve your profile but tomorrow never came

·?????Have realised that after being on LinkedIn for years – you’ve realised that you’ve not really leveraged it or

·?????You’re new to the platform – and want to ensure you use it effectively and more importantly - get RESULTS

But before I do…there is one shift that needs to happen for RESULTS to happen…

A shift in your MINDSET.

Now, yes we could talk about so many different areas when it comes to mindset. I know, from working with my clients, one of the key areas we work on is Mindset and here’s why?

Marketing is all about ‘showing up’ – consistently. And the one block that stops you from being CONSISTENT is the ‘showing up’.

You may be afraid of showing yourself; being on videos; sharing your insights; being at the forefront; having a spotlight shine down on YOU! And all of this is based on a number of fears; fear of rejection; failure, the unknown, being wrong etc etc

And it's your time to UNLOCK what's possible!

I won’t go into all of these here and now otherwise this newsletter will never end. Here’s a link to my TEDx talk which gives you some context around this:

So here are some tips on how you can make LinkedIn work for you in 2022 – and no, it’s not too late:

·?????CLARITY: Have a clear FOCUS on what you want to use the platform for and who you want to attract. Who’s your audience? Who are the introducers? What is it you want from the platform?

·?????CORE: Get the basics right. When you’re looking to transform your fitness – they mention having a tight core. Everything stems from the core. Same with LinkedIn – stems from the core and in this case – it’s your Profile. Optimising your profile is key and there are 21…yes 21 areas within your profile that can give your LinkedIn Marketing a string foundation

·?????CONTENT: Cannot express this enough. Sharing your knowledge, knowhow and wisdom; your journey; personal anecdotes and learnings; fun content (yes you can have fun on LinkedIn) is crucial. And LinkedIn have presented you with so many ways you can do this from polls and LIVEs to carousel posts, newsletters and now SOCIAL AUDIO (currently at BETA phase). Be the Creator; control your narrative and elevate your personal brand through it

·?????CONNECT: Don’t just wait for people to come to you; also reach out to them. If you meet individuals outside of LinkedIn – make it a point to find them on the platform and link in with them. It’s a co-creation process…

·?????CONVERSATIONS: LinkedIn is a networking platform which means…you need to network albeit virtually. Leverage the content and connections to create meaningful conversations and build relationships.

·?????CAPITALISE: Become a social seller not a ‘social spammer’. The platform is a professional platform where business can be discussed and you can promote your services. But think creatively on how this can be done. Don’t send spammy, sales messages seconds after connecting. Think about what you have as key assets that you can use to give value so you can eventually move people into your eco-system.

You can see the value of the above but not sure where to start?

Well, I have an invitation for you should you choose to accept it. I am running a FREE 5-Day Challenge (starts on Monday 24th Jan 2022) where we will be covering the above key areas for you, by the end of it, to create a clear Marketing Plan for 2022.

Each day, I will be providing a 45minute training session so you can get your head around it…and would love you to be there.

So come and spend some time with me so that you can kick your LinkedIn Marketing off to an amazing level…Here’s the link: JOIN THE 5-DAY FREE CHALLENGE (or click on the image above)

Whether you join me or not, use the above to help you get started…show up and let the light shine down on you

Happy Friday

Dee xox