Mindful Marketing in the Values Economy

Mindful Marketing in the Values Economy

Rachel Roberts Mattox Rachel Roberts Mattox

Rachel Roberts Mattox

Beauty Brand Developer | Go To Market Strategist | Brand & Marketing Advisor | Founding Member of THE BOARD

发布日期: 2018年1月29日
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Recently, Mark Zuckerberg had a come-to-Jesus moment: He announced that Facebook's new algorithm will favor engagement between friends and family, and de-prioritize unpaid posts from business pages. It signals a significant consumer shift and it's tapping into a bigger zeitgeist: The Values Economy.

The Values Economy is a consumer-driven movement that demands companies put equal emphasis on the human experience and environmental stewardship. From their internal corporate culture to their outbound marketing efforts, companies that thrive in this new economy make their message clear: people and planet come first.

Learn how the values-oriented customer thinks, what she wants and how to connect with her.

READ MORE ON THE OYL SPILL


Shilah Yap

I help Parenting Coaches expand their reach and close coaching clients consistently through my automated funnel using Facebook Ads.

5 年

I love that more and more companies are joining this movement. We should always put people and planet, then profit.

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