Mindful Journey Client Findings

Next month will be three years since launching Mindful Journey , and I’m immensely proud of the growth we’ve had in that span. In one of our many reflections and attempts to learn more about our customers (and potential customers), we recently surveyed a few of our organization clients to identify why they purchased Mindful Journey. And from the responses, a few themes emerged:

1. Care. Overwhelmingly, the leaders who responded expressed that the number one reason they chose to purchase Mindful Journey was to let their team members know that they genuinely care about them. With increasing conversations centered around mental health, and data that indicates a rise in mental health challenges, leaders understand the magnitude of what’s being faced, and the importance of not only saying “we care” but actually letting their people feel that they care. And due to the messaging, resources, and ease of access that Mindful Journey offers, leaders believed (and now know to be true) that the care expressed would in fact be felt. Budgets reflect priorities and these leaders wanted their people to know that they are in fact a priority.
2. Culture Driver. One of the recurring answers that came up (that I narrowed down to “culture driver”) was a desire for the leaders to “de-stigmatize” mental health in hope to create a culture that is safe. Leaders pointed to the “weekly challenges” feature in Mindful Journey as the catalyst that they envisioned would help them accomplish that objective. And in the groups we’ve spoken with, it’s worked. These weekly challenges have been brought up by top executives in company wide meetings, and small office gatherings led by mid-level managers. As with all organizations, driving a positive culture forward takes work and intentionality. And Mindful Journey undoubtedly helps provide a framework to drive it forward.
3. Growth & Development. It’s not surprising that the leaders who have purchased Mindful Journey appear (from my vantage point) to be empathetic, compassionate, and people-centric. That said, they recognize that their team members have things going on at home. And that inevitably translates into how they show up at work. Leaders have expressed, though, that what they like about Mindful Journey is that it exposes their team to resources beyond mental health, too. The holistic approach, as some defined it, provides leaders comfort in knowing that their team is getting exposure to leadership lessons, course content, etc., that can actually enhance their individual growth and allow them to be more productive inside the workplace; while also allowing them to take care of self outside the workplace.
4. Barrier Resistant. Some companies who responded have EAPs (Employee Assistance Program) in existence and some do not. But most respondents, even those who do have EAPs in place, said they liked that Mindful Journey didn’t require their team to “sign up” for access. They felt that utilization rates would be much higher than traditional EAP models and the lack of barriers to engage would ultimately increase engagement. And I’m proud to note, this is in fact the case!
5. Low Maintenance. Leaders have loved knowing that their purchase of Mindful Journey wasn’t going to enhance their workload. They onboarded with the hope that it wouldn’t be a burden in their work, and this too has proven to be true for them. Of course, with every client we’ve onboarded, there are interactions and work on the front end (defining messaging, gather employee info, strategizing for launch, etc.) to ensure for successful implementation, but once integrated, it doesn’t require ongoing maintenance from their end. We subscribe to the belief that “complexity is the enemy of execution.” So, we purposefully keep things simple for our clients, and endure the heavy lifting on our end, to ensure they're not unwilling/unable to engage.

If you're interested in learning more about how Mindful Journey may be able to assist your organization, please e-mail me: [email protected]. Or, visit: www.journeymindful.com/for-organizations.

And of course, even if you're not in the market for a mental health well-being resource for your team, I hope these findings inspire you to take an inventory of your own life, or reach out to existing clients in your business to identify why it is they purchased what you offer. Digging in to find out why is always a helpful way to identify gaps for improvement, but also an opportunity to identify what's working so you can double down on it!