Mind your language!

When it comes to selling, so many of us are scared to sell that we adopt an unconfident approach which resonates in our language.

Rather than "We can absolutely take care of that for you", you might use "We'll see what we can do."

Being vague, unconfident and lacking conviction in your communication is a problem.

A huge problem.

And it happens all too often.

It tells me (as the buyer) that perhaps you don't believe in yourself and/or your offering and I feel that thanks to Emotional Contagion.

Unconfident language breeds unconfident buyers...

So why is it such a huge problem?

Your buyers have problems and needs... they are looking to you to solve them, to be their saviour, to be their knight(ess) in shining armour.

And you tell them you'll "give it a go", "try it" or "see what happens"

And their heart sinks.

My message today is that you need to own your offering, to be confident in the fact that it delivers results.

You need to be more confident and definitive with your language.

You need to ooze confidence, certainty and expertise.

Otherwise, you're deterring buyers unknowingly as they're nice to you in conversation and then ghost you thereafter as "it sounded ok... but just didn't feel right."

If you fear, hate or avoid selling or just don't feel as confident as you would like to be, then you might like Selling Confidence? which is designed to teach anyone how to sell and give them the tools they need to be confident and assertive when it matters.

Selling Confidence? also forms part of our Monthly Sales Training? programme too.