Mind-Share Mindset

Why a Newsletter?

Happy New Year! I wish 2024 will bring peace and prosperity to people and the planet. It is imperative that besides our 2024 New Year resolutions, we should take pledge as well to live in peace and harmony with Nature and stop destroying the shared planet Earth. Let it not to be mentioned that this generation, which can make a difference in stopping a climate apocalypse and reversing the damage done, has decided to keep coward and selfish ways for the sake of material gains for now. Stay hungry, stay foolish ??

As an important item (in addition to a typical gym membership and healthy eating-which deserves a separate newsletter) of my 2024 New Year resolution, I committed to contribution towards climate change reversal and promoting energy transition through sustainability of processes, companies or people I can influence any capacity. Instead of publishing reactive posts randomly, I have decided to create a regular cadence for my news, thoughts and also sharing my reading list of books I like. People close to me can agree that I like curiosity, consistency and standarisation but with creativity, and cross-learning and I thought that this biweekly newsletter will be serving the purpose perfectly. These are all my personal opinions and nothing to do with entities I work for.

I will be sharing my mind on sustainable supply chain, procurement with purpose, psychology of influence, neuroscience of buying and lean thinking. Lean has been my passion since my early days of professional life when I started at 法雷奥 and following Toyota Motor Corporation where lean is ''almost'' real-life rather than intention. I believe that Lean is an important mind-set enabling sustainability as it is an inclusive and cross-enterprise problem solving methods and "flow" in the ideal state for Lean. However, I am just a "deshi" next to "sensei" like Levent Türk (??Mr.BTFA??) , David Bovis, M. npn , or Metin Begecarslan , but I can say that lean baseline I acquired in early days in automotive supplier and assembler, shaped my approach, style and problem solving skills to top of my engineering formation.

Why Mind-Share over Market-Share Mindset?

As world is becoming more and more VUCA and challenges are increasingly complex with interdependence in our value chains, we should be shifting from what we call a market share mindset?into a mind share mindset.?In a market share mindset, things carry value,?meaning if I have one thing and I give it away,?I've lost something, in a mind share mindset,?what happens is, ideas carry value.?So if I come to you and I have a great idea,?and you come with one great idea,?then we both leave with two more great ideas.?In the market-share way of thinking, value is determined by shortage - I have it and you don't or for me to win, someone else should lose. Objects are valued according to their scarcity.

We must work and think across continents, cultures, time zones, and temperaments like in solar industry challenges those we have been trying overcome as whole industry, buyers and sellers and even competitors should collaborate for sustainable solutions.

Collaborative Intelligence: Thinking with People Who Think Differently - Book by Angie McArthur and Dawna Markova

A mind-share world necessitates that we learn to use influence with others rather than power over them. That's why many initiatives fail as we push other party to comply to checklist or rules, rather than pulling them into a commitment mind-set.

“Humans can no longer afford to think in division and darkness. Collaborative intelligence is the light that is necessary for our individual and collective survival. We have no choice now but to think together.” ―?Dawna Markova

In a mind-share world, those who are most flexible in their thinking will be those who have the most influence. Mind share also requires developing the capacity within ourselves to be influenced by others and using skillful collaboration to create forward movement.

I will be further iterating Mind><Market-Share in coming issues for sure.

That's why I use MindShare as description and intention of this newsletter by humbly committing to create a platform for stakeholders of energy transition for climate actions to share their opinions collaboratively.

Please feel free to suggest any improvement opportunities, any type of feedbacks and comment.

Are Homo Sapiens wise in name only?

Last December, in one of my reposts, I had made a bolt statement that "there is no difference between dinosaurs are watching the approach of an asteroid 66 million years ago and homo sapiens are burning fossil fuels in 21st century" and in second thoughts I figured out some important differences in fact between their extinction and ours.

1. Dinosaurs were not aware of the consequence of that approaching object's collision with the Earth
2. Dinosaurs had no chance to stop the impact
3. Dinosaurs did not create the asteroid and denied the gravity of results of its impact

Seriously, Homo Sapiens are behaving very predictably irrational although we are denoted as the most intelligence species yet the most dangerous one as suspect for the extinction of Neanderthals either by violence, food competition or infectious diseases carried by Homo Sapiens. Before extinct completely, some form of hybridization between Neanderthals and Homo Sapiens had taken place after modern humans emerged from Africa. An estimated 1-4% of the DNA in Europeans and Asians is non-modern, and shared with ancient Neanderthal DNA rather than with sub-Saharan Africans.

I had given my DNA sample for ancestry reporting for years ago and I came to know that as many of others, I have 2% of DNA inherited from Neandertals ancestor thousand years ago and even my wife has higher percentage :). Out of the 7,462 variants tested, 186 variants in my DNA that trace back to the Neanderthals and most relevant ones are being less likely to prefer salty foods over sweet, eating leafy greens less frequently and having a worse sense of direction which I can agree that I have started to have in last 5 years in a form of fear of height (acrophobia) but still better than my wife's ??

Homo sapiens - wise or thinking man - has been around since 1758 and is no longer a fitting description for the creature we have become.

Humans are presently engaged in the greatest act of extermination of other species by a single species, probably since life on Earth began. We are destroying an estimated 30,000 species a year - a scale comparable to the great geological catastrophes of the past. We currently contaminate the atmosphere with almost 40 billions tonnes of carbon equivalent a year. This risks an episode of accelerated planetary warming reaching four to five degrees by the end of this century and eight degrees by the middle of next century - a level at which food production would be severely disrupted, posing a serious risk to all members of an enlarged human population.

By considering Homo Sapiens' disappointing performance using their intelligence for making planet a better place to live and even endangering the life on earth since the onset of the Great Acceleration in 1950s, I tend to be proud of my caveman genes and ashamed of being 98% "modern man".

Big Oil and Climate Hypocrisy

COP28 concluded, unfortunately, instead of clear phasing out of fossil fuels that are the largest emitter of emission, a loose definition of transition has been adopted.

How are these fossil fuel companies to become Net Zero when they are the biggest emitters? This is where technicality plays a role. Fossil fuel companies guarantee that their plants will become Net Zero, not their products. This is Net Zero hypocrisy. Production processes are being greenwashed but the end product remains a climate hazard.

Fossil fuel companies have worked for decades to downplay the effects of burning fossil fuels on people and the planet so that they may turn a profit. They have run years-long disinformation campaigns to improve the public image of fossil fuels and their brands. But no matter what image they may paint for themselves, one (peer-reviewed, scientific) fact has remained the same: fossil fuels must stay in the ground to avert the climate crisis.

Exxon knew about climate change half a century ago. They deceived the public, misled shareholders, and robbed humanity of a generation’s worth of time to reverse climate change. Exxon accurately forecast how climate change would cause global temperature to rise as long ago as the 1970s.

Oil and gas companies are well aware of the dangers of climate change. They are using short-sighted and self-destructive fixes to stay afloat in an ecological and economic environment that should put them out of business.

Companies invested in hydrocarbons do not want the energy revolution to move fast. They are sitting on piles of uncashed resources. They want to burn up those resources first.

This is one of the greatest crises on earth. Our burning of fossil fuels is going to bring earth's systems to an end. We have to leave oil, gas and coal in the ground. - George Monbiot

We have to recognise that we are facing a world-eating system and it is that system that has to change. Monbiot believes big environmental NGOs have been institutionalised, shying away from radical change and opting instead for an ethos of “incrementalism”, pushing what he calls “micro-consumerist bollocks”. “Incrementalism is a symptom of cowardice,” he said.

in Memoriam Carl Sagan

Astronomer, educator and author, Sagan was perhaps the world's greatest populariser of science, reaching millions of people through newspapers, magazines and television broadcasts. 27 years after his death, Carl Sagan is still right

“Our lovely blue planet, the Earth, is the only home we know. Venus is too hot. Mars is too cold. But the Earth is just right, a heaven for humans.” - Carl Sagan, in his 1980 book Cosmos

Carl Sagan's 1985 Speech to the US Congress: A Pioneering Call to Action on Climate Change and Greenhouse Effects

https://www.youtube.com/watch?v=1NOdTEIihFU&t=197s

Reading List of January 2024

?? Critical Materials and Sustainability Transition

A freshly printed and insightful book for sustainable supply chain professional to better understand the energy transition needs and bottlenecks

• What role do the critical raw materials play in the transition to a sustainable economy and energy systems transformation?
• What are the bottlenecks in achieving a sustainable critical material supply?
• How is mineral criticality assessed? And how critical are minerals? What are some regional differences in terms of critical mineral availability, processing capacity, and the supply chain?
• What strategy should be followed in deciding between primary raw materials and secondary raw materials in supplying critical raw materials for the transition to a sustainable economy?

?? Invisible China | How the Urban-Rural Divide Threatens China’s Rise

In the book, authors speak not only to an urgent humanitarian concern but also a potential economic crisis that could upend economies and foreign relations around the globe. If too many are left structurally unemployable, the implications both inside and outside of China could be serious.

?? Material World | The Six Raw Materials That Shape Modern Civilization

The New York Times Book Review Editor's Choice, an Economist Best Book of the Year, Finalist of ??Redefining Energy , Finalist for the Financial Times and Schroders Business Book of the Year Award

Sand, salt, iron, copper, oil, and lithium. These fundamental materials have created empires, razed civilizations, and fed our ingenuity and greed for thousands of years. Without them, our modern world would not exist, and the battle to control them will determine our future.

?? The China Questions | Critical Insights into a Rising Power

A relatively old book and a China 101 to better understand the country. It drives home the argument that China cannot be understood from only one point of view. China is a sum of various themes and ideas and is not a monolithic whole. This book manages to provide the readers with various ‘flavours of China’. Reading the chapter ‘The China Questions’ encourages one to read and enquire more about what is China.