Mind the 'purpose' gap!

Mind the 'purpose' gap!

Ed Gillespie Ed Gillespie

Ed Gillespie

发布日期: 2017年11月2日
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What happens when omni-popular 'brand purpose' is just marketing hot air? Without the real strategic and credible hard work that earns a business it's right to trumpet it's 'bigger than self' purpose? Well...trouble! Great new blog by my Futerran colleague Colwyn Elder: https://www.wearefuterra.com/2017/11/01/mind-the-gap/

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