Mind the Gap: What Today's Leaders need to do to Drive #DigitalInnovation
The pace of adoption to digital and mobile technology has been fast by consumers. Brands and business systems however, have been slow to keep up.
Since the early 2000’s, every industry, brand and corporation has been impacted by digital, social and mobile technology – with search, social media and the rise of e-commerce impacting all areas of business from operations to distribution to sales and marketing. We have truly entered a global economy that is powered by connection, technology and consumers immediate wants and needs.
We do not need to look far to see the impact of not adapting to change.
Retail has been the heaviest hit as of late with global brands such as Nine West, and Canadian department store Sears facing bankruptcy.
The disruption caused by digital & social media - as well as technology, will not slow - but will be the new normal as brands will need to have ongoing #DigitalTransformation as part of their core.
Consider the innovative makeup and beauty retailer Sephora as a case for what #DigitalInnovation success looks like:
The opportunity for #DigitalInnovation lies in the collaboration of both the younger generations, who may bring with them skill-sets in Data analytics, Search and Social Media, and Technology through continued education – in collaboration with the business leaders, professionals, and C-suites – who have the leadership, management skills, and experience to manage growth and change.
Both sides of the Gap need to recognize the potential to collaborate – in order to drive the necessary change required to thrive in the “ Digital first” Economy.
Leverage the “Digital Innovation Gap” and thrive.
Creating space for #DigitalTransformation is no longer just to prepare for the future, but a requirement today for every brand, corporation, business, Professional, and entrepreneurial start up.
By moving past the fear in adapting new technology and systems, and in embracing the skills of the leaders of tomorrow – business will thrive.
Leverage the “Digital Innovation Gap” and thrive.
By moving past the fear in adapting new technology and systems, and in embracing the skills of the leaders of tomorrow – business will thrive.
Brands that have shown their ability to leverage the “Gap” have seen results in increasing profits and growth. Those who are not adapting to the needs of the new connected digital economy are meeting a much different fate.
What business leaders today need to do to drive necessary #DigitalInnovation
- We cannot be fearful of change.
- We need to trust in what the younger generation can bring to the table.
- We must be nimble and look beyond what worked before – and strive for what will work in the future.
What will you do to inspire change?
How will you not only “Mind the Gap” – but “Leverage the Gap” to drive the #DigitalTransformation you need to thrive in today’s customer first – digitally connected and social economy?
For more on Digital Transformation find me on Twitter and LinkedIn! Read the full article
