Mind candy 1 February 2022

Mind candy 1 February 2022

These are my highlights of 1 February 2022. It is designed to make you think and wonder. This feed is random. It can be tailored to your own organisation and help you develop a completely different perspective. Making you a?perception pioneer, which is good for your career (that rhymes) and for your company. It assists you with your scenario planning, strategy development and?build the change-muscle?that every company needs.

Environmental justice, business stagnation, machine learning, MoT, DNA face recognition, herd intelligence, fish, Pareto, the taxonomy of value and cyber security with a link to my blog about “This is how the world ends”.

What to Expect in Sustainability Marketing in 2022

https://www.adweek.com/brand-marketing/what-to-expect-in-sustainability-marketing-in-2022/

Advertising and marketing need to find “growth and financial viability in this new business model of selling the [climate] solutions and helping to change behaviours and storytelling rather than in the old business model of helping to sell more shit to more people.

Environmental justice in the balance

https://www.economist.com/united-states/2022/01/29/environmental-justice-in-the-balance?

I think this will become a huge trend. If you pollute or do damage to the climate, expect to be sued.

Business Stagnation — What You Can Do To Fix It

https://lisapats.medium.com/business-stagnation-what-you-can-do-to-fix-it-4b60d04ddd81

A state or condition marked by lack of flow, movement, or development.

Machine learning is going real-time: Here's why and how

https://www.zdnet.com/article/machine-learning-is-going-real-time-heres-why-and-how/?

Huyen's analysis refers to real-time machine learning models and systems on 2 levels. Level 1 is online predictions. Level 2 is continual learning.

Hyundai proposes "Mobility of Things" system to add robotic technology to everyday objects

https://www.dezeen.com/2022/01/11/hyundai-mobility-of-things-system-robotic-tech-objects-design/?

Hyundai?has revealed its concept for a system called the "Mobility of Things", which would turn previously inanimate objects into?robots?and allow people to reconfigure spaces on demand.

This company says it’s developing a system that can recognize your face from just your DNA

https://www.technologyreview.com/2022/01/31/1044576/corsight-face-recognition-from-dna/

Using DNA to create a model of a face that can then be run through a facial recognition system. Another level of surveillance.

Video Game For Cancer Research Bets Human ‘Herd Intelligence’ Is Better Than AI

https://www.zenger.news/2022/01/31/video-game-for-cancer-research-bets-human-herd-intelligence-is-better-than-ai/

Wisdom of the crowds agains AI. Who do you think will win?

At the limits of thought

https://aeon.co/essays/will-brains-or-algorithms-rule-the-kingdom-of-science?

Science today stands at a crossroads: will its progress be driven by human minds or by the machines that we’ve created?

Study suggests that most fishes communicate with sound

https://newatlas.com/biology/fish-communicate-sound/?

I think there are future practical applications in this.

We Need to Let Go of the Bell Curve

https://hbr.org/2022/01/we-need-to-let-go-of-the-bell-curve?

Most human activities, as well as many disciplines — from physics and biology to linguistics, finance, and computer science — follow a Pareto distribution instead of a “normal” Gaussian curve. 20/80 is everywhere.

The taxonomy of value

https://andjelicaaa.substack.com/p/taxonomy-of-value?

Product, service, experience and service as the value layers. Read “Talktriggers”?https://ronimmink.com/storytelling-and-talk-triggers-as-your-marketing-strategy/

Kaspersky stopped more than 30,000 attempts to use the Log4Shell exploit in January

https://www.techrepublic.com/article/kaspersky-stopped-more-than-30000-attempts-to-use-the-log4shell-exploit-in-january/

Was looking for a hook.?https://ronimmink.com/cyber-security-is-a-hotspot/

Surprised?

If these trends are relevant to your business and if they come as a surprise,?schedule a call. I will explain?perception pioneering?and how it will benefit you and your company.

Porendra Pratap

Bachelor of Commerce - BCom from Nizam College at Hyderabad Public School

2 年

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