Millward Brown Marketing Master Class

There is more to success in marketing than just creating buzz. Brands must improve their salience, or the speed and ease with which the brand comes to mind in order to grow, and meaningful brands grow much faster. Success is far more than just selling more, it is also about ensuring people are willing to pay the price asked. People still value brands that create a meaningful difference in their lives. Unless you help create the right perceptions for your brand it will grow slower and make less money than other more meaningful and different brands. Nigel explores what makes a strong brand, one that will grow faster and command a good price in today’s competitive marketplace and explains how research can help define and improve a brand's strategy and execution.
Nigel Hollis, Chief Global Analyst

As media channels become increasingly diverse, it is now more important than ever to ensure you are using the right touchpoints and creative to engage your target consumers and deliver your brand objectives. Millward Brown understands the key media decisions facing brand teams and the dynamic nature of the media marketplace. We want to help you get more from your media budgets and partner with you on the journey to adjust your channel mix with confidence. Based on real examples, we will discuss the proportion of media spend that should be put behind the various marketing activities. We look at the challenges of how to connect plans across media silos and how to reduce and make sense of digital data complexity to tell a coherent, consistent, and connected multimedia story. #Gettingmediaright by addressing challenges in modern media optimization.
Andrzej Suski, Head of Media & Digital Africa & Middle East

Advances in neuroscience techniques offer new and exciting possibilities for getting inside the mind of the consumer. Using techniques like facial coding and eye-tracking, Noaman will discuss how associations form in our memories about brands, how communications can influence these memories and why it affects what consumers think and do. He looks at what should marketers do to build these associations to drive financial value in the short and the long term.
Noaman Asar, Country Manager Pakistan

When
Monday 12 October 2015
Lunch 1 pm – 2 pm | Presentation 2 pm – 5 pm
Click here to add this event to your calendar

Where
Serena Hotel | Khayaban-e-Suhrwardy, Islamabad
Click here for a map

RSVP
Before Thursday 1 October to Mustafa Husain on +92 321 8460292 or
[email protected]

We look forward to welcoming you to an inspiring talk!

About Nigel Hollis
A 30 year research veteran, Nigel's experience and understanding of how marketing communications can build and maintain brands helps him address the issues facing marketers in today's fast changing world. Nigel is a widely published author, his latest book, Brand Premium: how smart brands make more money won the 2015 Berry AMA-Book Award for Best Book in Marketing. Nigel is a four-times winner of WPP's Atticus Award for original thinking in marketing services, and publishes his thoughts on brands, marketing and market research on his blog which can be found at millwardbrown.com

About Andrzej Suski
Andrzej heads up the Media Solutions practice for Millward Brown in Africa and the Middle East. His role focuses on helping clients optimise their communications budget allocation, calculate and maximise ROI both across and within channels, for both traditional and new media.

About Noaman Asar
With over 16 years of experience in the industry, Noaman heads up Millward Brown in Pakistan. An expert in market research and insights generation, his aim is to help marketers successfully manage their brands and optimise the return on their marketing investments.