?? Millions Of Views With Super Niche Content?

Happy Sunday, Metricooler!?

Can you smell it? That spicy pumpkin latte is already in the air. High-five if you love this season and are already dusting off your hoodies and Halloween costume.

By the way, do you happen to be in Egypt? If so, Shogoon is looking for an account manager who knows their way around Metricool . If not, maybe a good reason to move?

And now, let’s dive into this week’s email ??

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What We’re Cooking This Week

?? Canva + Metricool = Smoother Workflow

?? A Post Format Idea You Can Steal—Know Your Audience

??? 5 Can’t-Miss Social Media News

?? Creative Spotlight: Millions Of Views With Male Tailoring

?? Canva + Metricool = Smoother Workflow

We’ve just launched our Canva integration—a tool we love and use every day. And we are over the moon!

Now, within Metricool, you can:

? Import and use your Canva designs

? Export designs with your preferred quality

? Plan and schedule your content event faster

It’s now available for all our paid plans. But we really want everyone to try it, so we’ve created this code to unlock all our features for 30 days. For free.?

?? REDEEM CANVA24 PROMO CODE NOW

Don’t have a Metricool account yet? Create one now for free. It’ll take you a minute .

?? A Post Format Idea You Can Steal

We recently shared a carousel that hit home for many social media managers.

Here’s why it worked, and you can do the same:

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?? Social Media News You Can't Miss

?? YouTube Unveils 9 New Features at Made on YouTube 2024

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At YouTube’s annual event, creators were introduced to exciting tools to elevate content creation and community building. Here my favorites:

• Veo on Dream Screen: Enhances YouTube Shorts with realistic AI-generated backgrounds and standalone video clips.
• Upgraded Inspiration Tab: Curates project ideas, titles, thumbnails, and outlines to match creators’ styles.
• Auto Dubbing: Expands dubbed audio tracks to more creators for multilingual accessibility.
• Big Screen Updates: Creators can organize content into seasons and autoplay videos to boost their channel presence on TVs.

?? Pinterest Expands Support for Diverse Creators With Its Inclusion Fund

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The initiative is back for the fourth year, now extending its reach to support small merchants, creator agencies, and independent publishers. This program empowers businesses owned by or producing content for underrepresented communities like BIPOC, LGBTQIA+, and plus-size groups.?

What you need to know:

• Grants, ad credits, and mentorship for creators.
• Focused on industries like fashion, beauty, and lifestyle.
• Proven success: Last year’s participants saw a 124% engagement boost on Pinterest.

Creators looking to grow their business on Pinterest—this is your chance.

??? Pinterest Introduces Collage Remixing and Sharing

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Two new features for its collage tool: remixing and sharing.

• Collage remixing lets users collaborate anzd build on existing collages, sparking even more creativity.
• Collage sharing makes it easy to download` and share collages in video format across social platforms.

Since their launch in 2023, collages have grown 418%, with Gen Z leading the way. Now, remix and share your creations, bringing more inspiration to life on Pinterest and beyond.

?? X Sees Major User Decline in the US and UK

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Despite Elon Musk’s claims of record-high usage, new data shows X (formerly Twitter) is losing users in key markets.

Recent reports reveal:

• Active daily users in the UK have dropped from 8 million to 5.6 million, with a sharp decline following Musk’s controversial statements.
• The US saw a 20% drop in active users over the last 16 months.
• X also reported a 5% decline in its EU user base.

?? TikTok Expands Creator Subscriptions

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Its subscription feature will be available to more creators, allowing them to build a community of paying subscribers beyond just Live content.?

Only available to creators with at least 10K followers and 100K views in the past month.?

Why it matters:

• Creators can now offer exclusive perks like private chats, exclusive content, and custom community badges.
• Subscription tiers offer a range of benefits to engage subscribers more deeply.

?? Creative Spotlight: Millions Of Views With Male Tailoring

If you’ve logged into Twitter (or X) in the last couple of years, chances are you’ve come across a tweet from @DieWorkWear . This account has built a massive following (1.1M!) by being unapologetically niche, and focused on men’s fashion, tailoring, and design—topics that don’t scream mainstream appeal. Yet, hit after hit, DieWorkWear’s tweets resonate with a wide audience.

Why I love it:

1?? Niche: Proves you don’t need to chase trends to grow. You can be niche, authentic, and still build a large, loyal following.

2?? Sharp opinions: He’s not afraid to call out bad style, and when he does, it’s with deep, technical knowledge. It’s hard to argue with someone who knows their stuff.

3?? Timely: He stays relevant by commenting on popular figures and trends while still focusing on his niche. Rarely goes off-topic.

4?? Quoting master: Most of his biggest hits are tweet quotes. Perfect to stay relevant and reach new audiences.

Takeaways for your social content:

?? Be fearlessly niche: Don’t shy away from specializing in a small topic. If you know it inside and out, people will find you.?

Would you rather be the #123,444 Cars expert or the #1 Japanese Vintage Cars expert? This same strategy works with hairstyles, food, or body language.

?? Have an opinion: Bold takes make for engaging content when backed by knowledge.

?? Piggyback: Use trending topics to add relevance to your content, even if your niche is a bit left-field. It can be a social media post by a celebrity or a news article. Add value by quoting those and give your take—it fosters discussion and makes your content more credible.

Okay, Metricooler, catch you next Sunday!

With love,?

David Bustos Fernández from Metricool