A Millionaire Mature Millennial!

Advertising is as obsessed with the new new thing as it is with youth, often forgetting that the richest, most influential group of consumers already exists and though we might be older, we are full of life and optimism. Here are some messaging strategies to consider tapping into if you want to connect with people 55+. Self-discovery.  Think about feeding my appetite for exploration and experimentation. Self-gift. This is a stage of life where I do not have to be so focused on others. Everything I do now can be for myself. Any undertaking can be positioned as a gift to myself, a gift I deserve because I have earned it. Self-completion. This is not quite about completing my legacy but there is an element of that about it. This is about friendships and reconciliations and declarations.

Marketers are forgetting this enormous segment of consumers and focusing on Millennials at their own peril! The 55+ market may not be as sexy, pretty or nice to look at as millennials, but we certainly have the buying power and the will that is required to make the cash register ring, again and again…GO CHANGE!!!