Million Dollar March: Walmart teams up with customers and nonprofits to donate $1M

After years as a nonprofit fundraiser, Erin Hogue on the Walmart Spark Good team knows the daunting tasks organizations have of expanding their donor base, spending hours working on grant applications and rallying supporters to help nonprofits meet their mission. It’s one of the toughest, yet most rewarding jobs she has ever had. ?

Working for Walmart has placed her on the other side of that scenario. Leading the Spark Good team has allowed her to be an advocate for thousands of nonprofits around the country as Walmart works to develop new tools and resources to help those who help their communities every day.??

Erin knows that giving back to our communities is at the heart of everything Walmart does, and this March, we want to give back even more with our online Spark Good Round Up program. Whereas most round up programs enable customers to give to a pre-determined charitable partner, Spark Good Round Up puts the community at its center, and the customer in the driver seat by letting them choose the charity that matters most to them. ?

Between March 1 and March 31, we’re giving away up to $1 million through our Million Dollar March Round Up campaign. The first 2,000 organizations that register for Round Up will receive a $250 grant, and customers shopping on Walmart.com or in the Walmart app will have the opportunity to round up their purchase and have their donation matched 2:1 to a favorite charity.?

To participate, customers go to Walmart.com/SparkGood and choose a favorite charity that has registered for Round Up. When a customer checks out while shopping online or in the app, they will be prompted to click the Round Up box signaling their contribution.?Small acts like donating your change can add up and have a big impact over time.??

Through Spark Good, we are working to remove obstacles for nonprofits so that they can more easily connect with Walmart resources and rally the support of their community whether that’s through applying for community grants, creating registries or benefiting from our associate and customer engagement programs. ?

Walmart Spark Good resources include:??

• Spark Good Round Up: Allows customers to round up their purchase total and donate their change at checkout on Walmart.com and in the Walmart app to a public charity of their choice. It’s easy to use and customizable. ?
• Spark Good Registry: Allows public charities to?create and manage registries for products they want and need, making it easier for customers to ensure their giving supports areas that will make the greatest impact. What was previously Registry for Good, Spark Good Registry is now more customizable for charities enabling them to send charitable receipts and thank their donors. ?
• Space Request Tool: Allows local organizations to request space outside of Walmart stores and Neighborhood Markets for the purpose of fundraising or community awareness campaigns.?
• Community Grants: Allows our U.S. stores and clubs to award local cash grants ranging from $250 to $5,000. These local grants are designed to address the unique needs of the communities where we operate. They include a variety of organizations, such as animal shelters, elder services, and community clean-up projects. In FY2022, our stores and clubs provided nearly $45 million in local grants.?
• Volunteerism Always Pays (VAP): Allows us to?support local nonprofits when Walmart and Sam’s Club associates volunteer. In FY2022, more than 18,000 U.S. associates reported more than 356,000 volunteer hours generating more than $3.1 million in Walmart donations. ?

Walmart has long worked to strengthen communities, and Erin and the Spark Good Team continue this mission. For the last decade, Walmart and the Walmart Foundation have given an average of more than $1.5 billion annually in cash and in-kind contributions to communities around the world.??

Being part of our communities and neighborhoods has always been important to us. So, we’re here to be your force multiplier turning your small actions into meaningful impact.?Because we believe that when we come together, we can Spark Good.???